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Profit First for Real Estate Investors

Profit First for Real Estate Investors

By: David Richter
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You’re a real estate investor who is passionate about real estate and making a difference in your community. You’re a hard worker and you love the freedom that comes with being your own boss and owning your own business. You started this business because you wanted more time and money in your life, but financial freedom seems to always be on the other side of that “next” deal. Like most real estate business owners, you are broke and have no control over your finances, and it’s hard to admit it. You know how to make a lot of money, and you keep working harder and harder, but have little to nothing in your bank accounts to show for it. You give the keys to your finances to some bookkeeper or accountant that you “hope” will fix all the problems, yet the problem seems to get worse. You often feel like a rat in a maze, sometimes living from deal to deal, hoping to work your way out debt. This leads to feelings of stress and overwhelm because you aren’t paying yourself enough and you’re just one bad deal away from going out of business. It’s time to stop living paycheck to paycheck and start actually keeping more of the money you work so hard to make! To have less stress, less confusion, to sleep better at night, and have a healthy, profitable business that enables you to have more time with your friends and family, not less. It’s time to start putting more actual profit in your pockets and know what you can spend on yourself, your family, and on growing your business. The key to this future is to put profit first and have a system for your cash flow that is dependable and reliable. Cash is not king, cash management is king.When you control your cash, you control your business. And when you control your business, you’ll have more profit and more time to do more of what you love. You got into this business to achieve true time and money freedom in your life and I’m here to show you, that with the right systems in place, you can have all of those things…and so much more. We’re the Profit First for Real Estate Investors Podcast, where we put profit first because it changes the way we live our lives, build our businesses, and pursue the things that matter the most. Our mission is to make money “one less thing” you worry about by empowering you with the tips, tactics, and strategies you need to finally take control of your finances…and of your life. Join us each week on the Podcast as we speak with real estate investors from around the country who put profit before expenses, value substance over status, and place the health of their business above growing their egos. In each episode, real estate investors from across the country will share how they’ve completely changed their business by implementing Profit First. You’ll hear how these battle hardened real estate investors were able to completely turn around and revolutionize their businesses, and in many cases, their lives, and learn from their mistakes and failures...so you can avoid doing the same things in your own business. We focus on the journey to greater profitability and cash in your pocket without becoming a financial wizard or needing to close more deals. Earning more money and keeping more of what you earn is the only true path to freedom. You don’t need to do more deals to keep more money, you just need to take your profit first. Welcome to the Profit First for Real Estate Investors Podcast.© 2025 Profit First for Real Estate Investors Economics Personal Finance
Episodes
  • Turn One House into $20K/Month with Residential Assisted Living with Isabelle Guarino
    Sep 2 2025

    In this episode, I sit down with Isabelle Guarino, CEO of Residential Assisted Living Academy, to talk about one of the most overlooked and impactful real estate investment opportunities in the market today. We dive deep into how owning and operating a residential assisted living home can create lasting income, build generational wealth, and provide critical care for a rapidly growing aging population.


    Isabelle shares how her late father pioneered the RAL movement, how the industry exploded during COVID as families turned away from big-box facilities, and why this business model is not just recession-resistant—but recession-proof. From licensing to staffing, cash flow to exit strategies, this episode is packed with real-world insights and an inspiring mission: to do good and do well.


    [Timeline Summary]

    [0:00] – Introduction

    [1:45] – COVID exposes flaws in big-box senior care and boosts small-home demand

    [3:01] – How one student opened two homes—and filled them within months

    [4:15] – Why most RAL investors end up selling everything else to go all-in

    [6:25] – Big-box vs. boutique care: The numbers that reveal the quality gap

    [8:02] – Do you need a license? The truth about roles, regulation, and how it works

    [10:05] – Four ways to get started: build, buy, convert, or lease

    [11:07] – The cash flow math: How 10 residents at $5,500/month adds up

    [13:49] – How RAL Academy trains you to scale with staffing, licensing, and funding

    [16:00] – Marketing that fills beds: Facebook buzz, placement agents & more

    [18:48] – It’s not just income—it’s a real, sellable business + real estate play

    [22:18] – Why this model is steady through recessions and economic chaos

    [24:32] – Impact first, money second: how mission drives this model

    [27:00] – How to get started: training, resources, and what to expect


    Links & Resources

    • Learn more and get started: RAL101.com
    • Isabelle’s organization: Residential Assisted Living Academy
    • Want help organizing your business finances first? Visit SimpleCFO.com


    If this episode opened your eyes to a new path in real estate, don’t forget to follow, rate, and review the show. Share it with someone who’s ready to invest with purpose—and build a legacy while they’re at it.

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    30 mins
  • Why My Real Estate Company Didn’t Collapse When I Did with Mike Webb
    Aug 26 2025

    In this episode, I sit down with Mike Webb—firefighter, real estate investor, and co-founder of Jump Capital—to talk about the moment life forced him to stop… and how it reset everything. After a terrifying medical event took him out of commission for months, Mike shares what it taught him about being intentional, building a real business (not just a job), and why profit without purpose means nothing.


    We get into how his business survived without him, the power of partnerships, and how Profit First helped him and his partner Bill Kenny finally pay themselves on purpose. Whether you’re chasing financial freedom or just trying to stop the entrepreneurial chaos, Mike’s story is a powerful reminder of what matters most.


    [Timeline Summary]

    [0:00] – Introduction

    [1:09] – Mike’s dual identity: firefighter and financial freedom builder

    [2:36] – A sudden brain bleed, ICU stay, and a forced five-month reset

    [5:21] – Why their business didn’t collapse—and how they built it to survive

    [8:10] – The “wild card” test: how Bill stepped up when Mike was down

    [13:18] – From flippers to lenders: their pivot into more sustainable income

    [16:00] – What finally pushed them to hire a CFO and how it changed everything

    [18:46] – Profit First in action: going from random paydays to intentional salaries

    [22:32] – Building a business you can run with a laptop and a phone

    [26:24] – The real “why” behind it all: Mike opens up about fatherhood, family, and legacy

    [32:05] – Where to find Mike, and why you should follow his journey


    Links & Resources

    • Mike’s lending company: Jump Capital
    • Learn more or book a CFO: SimpleCFO.com


    If this episode hit home for you, do me a favor—rate, follow, and share this podcast with someone who needs it. And don’t forget to leave a review if you got value from today’s conversation.

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    34 mins
  • What a $250K Monthly Burn Rate Taught Joe About Running a Real Estate Business with Joe Theriault
    Aug 19 2025

    In this episode, I catch up with real estate investor and operator Joe Theriault, who pulls no punches about the gritty reality of scaling a company from solo hustler to a 20-person powerhouse. Joe shares the lessons, sacrifices, and systems that got him from being burnt out on renovations to building a culture-first business with a massive vision—and the finances to back it up.


    We get into everything from top-grading talent and building true loyalty, to navigating cash flow chaos with Profit First, and why he now invests heavily in coaching, leadership, and legacy. If you want the raw behind-the-scenes of what it actually takes to build a sustainable, profitable business in real estate, this is it.


    Episode Timeline Highlights

    [0:00] – Introduction

    [1:20] – Joe reflects on surviving slow months with a $250K/month burn rate

    [2:15] – How he scaled from solo flipper to a 20-employee company

    [5:40] – Why he focused on being “the best company to work at” and how it changed everything

    [7:15] – Topgrading, Predictive Index, and the hiring process that helped him scale

    [10:00] – The secret to keeping great people? Genuinely giving a damn

    [11:35] – 401Ks, Puerto Rico retreats, and using your company to change lives

    [13:30] – How working with Simple CFO helped Joe navigate a business partner buyout and gain financial control

    [17:00] – Investing $40K in Q2 marketing and turning it into $2M+ in assignment fees

    [22:00] – The power of coaching, consulting, and removing your blind spots as a CEO

    [24:00] – Joe’s current focus: JV deals, mobile home land packages, and park acquisitions

    [26:45] – How to connect with Joe if you’re looking to partner or bring deals


    5 Key Takeaways


    1. Scaling requires more than systems—it takes soul. Joe’s team stays because he invests in them as people, not just employees.

    2. Profit First gives clarity during chaos. When Q1 sucked, Joe leaned on the numbers to make bold, profitable moves in Q2.

    3. Culture is a competitive edge. Offering 401Ks, paid trips, and real mentorship isn’t common in real estate—but it’s changed Joe’s company.

    4. Consulting isn’t a cost—it’s a multiplier. Joe surrounds himself with experts in finance, leadership, and personal development to grow faster and smarter.

    5. Vision drives opportunity. Joe’s next move? JV partnerships, mobile home land packages, and long-term wealth plays in the Northeast.


    Links & Resources


    • Email: joe@ipscash.com
    • Facebook: Joe Theriault
    • Instagram: @bostonjoetheriault
    • SimpleCFO.com – Learn how to make profit a habit in your business


    Enjoyed this episode? Don’t forget to rate, follow, and review the show. And if you’re sitting on a deal, land, or mobile home park, hit up Joe—he’s ready to partner.

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    29 mins
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