Product Development and Pricing
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Product Development and Pricing
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About this listen
In this episode, we examine how businesses develop and position products in the market through strategic product planning and pricing decisions. We explore core pricing strategies—such as skimming, penetration, and product-line pricing—alongside the key factors that influence them, including market demand, competition, and regulatory constraints. We also break down the components that make up a product—branding, packaging, labeling, and warranties—and trace the product life cycle from development to decline. Finally, we discuss the importance of distribution channels and the role of intermediaries in ensuring product accessibility across local and international markets.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.