Nicole Wasserman isn't your typical club professional. At an age when most are still figuring out career basics, she's already compiled a resume that reads like a hospitality industry scavenger hunt—Augusta National, the Governor's Mansion, Hershey, Roaring Gap, wedding planner, and more. Now serving as Food and Beverage Manager at Daniel Island Club, Nicole brings a refreshingly grounded perspective on what it means to build a meaningful career in the private club world.

Our conversation explores Nicole's unconventional path into club management, beginning with her early wedding planning experience where every minute detail was scheduled down to bathroom breaks for the bride. This meticulous background created an unexpected culture shock when she first encountered club operations, initially believing BEOs were missing crucial information that wedding timelines would have included. Her transformative experience with The Players Championship, where she witnessed extraordinary service training that created genuine enthusiasm among staff, ultimately sparked her passion for club management.

What truly distinguishes Nicole's outlook is her thoughtful approach to leadership development. Rather than chasing titles or being the "youngest GM," she focuses on becoming the kind of leader others call for guidance and mentorship. "I want to look back on my career and say I did something that really changed people's lives," she explains, highlighting the value she places on making meaningful impact over rapid advancement.

For club leaders wondering how to connect with the next generation of talent, Nicole offers invaluable insights. Young professionals seek consistent, supportive leadership that provides hands-on opportunities while offering guidance when needed. They want authentic connections rather than superficial engagement. And most importantly, they want to be at clubs where the cultural fit aligns with their personal values and communication style.

Whether you're a seasoned club professional looking to better understand your younger team members or an emerging leader seeking to navigate the club industry, Nicole's blend of youthful enthusiasm and mature perspective provides a roadmap for bridging generational gaps while preserving what makes club culture special.

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What if your club could serve as more than just a dining and recreation venue for aging members, but become a true lifeline of purpose and connection? Clubhouse Manager Kaitlyn Allen, CCM takes us on a fascinating journey through how her background in gerontology transformed her approach to hospitality at Long Cove Club.

Starting with her teenage job at a retirement community, Kaitlyn discovered both the beauty of serving older adults and the ugly reality of elder abuse, initially setting her on a path toward geriatric law before finding her true calling in club management. Her unique perspective reveals how hospitality for older members transcends service to become a matter of dignity, purpose, and identity.

The magic happens in the details from backlit check presenters that eliminate the embarrassment of struggling to read bills in dim lighting to programming that keeps members engaged through tap dancing classes, cultural associations, and wellness activities. These seemingly small touches make profound differences in how members experience their club.

Equally impressive is Long Cove's approach to staff culture through their Leadership and Culture Crew – non-managerial employees from every department who help shape workplace policies and create engaging team experiences. This innovative program has catapulted employee satisfaction into the 95th percentile industry-wide, creating a "palpable" culture where staff refer friends and family because they genuinely love their workplace.

"Hospitality isn't about what you serve, but about making people feel seen, celebrated, and like they still matter." This episode will transform how you approach member engagement at every age.

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The ground is shifting beneath private golf clubs, and not everyone sees it coming. In this eye-opening conversation with Jason Becker, founder of Golf Life Navigators, we peel back the curtain on dramatic changes reshaping the private club landscape across the Sunbelt and beyond.

Remember those endless waitlists and lightning-fast home sales in golf communities? That reality is fading fast. Home prices have dropped 10-15% in many golf communities while inventory has doubled or even tripled. Buyers who once made decisions in weeks now spend months meticulously comparing options. The result? Clubs that proudly displayed "waitlist only" signs are suddenly scrambling to sell memberships again.

Jason reveals fascinating data points that club leaders need to understand: 90% of consumers combine their club and home search, yet nearly half prefer living outside community gates - a major shift from pandemic preferences. Today's buyers prioritize breakfast services, modern fitness facilities, wellness programming, and poolside amenities over traditional selling points like signature golf holes.

What's driving this transformation? We're more than halfway through the Baby Boomer retirement wave, with only 5-6 years remaining before Gen X becomes the primary market. Clubs clinging to reputation and tradition while ignoring changing preferences are setting themselves up for trouble. The solution isn't slashing initiation fees (a mistake many clubs made during the Great Recession), but rather crafting compelling value propositions centered on culture, community, and innovative service offerings.

Whether you're a club leader wondering why your waitlist is shrinking, a membership director seeking fresh marketing approaches, or simply curious about the future of private clubs, this conversation provides a roadmap for navigating the significant changes already underway. The clubs that thrive won't necessarily be those with the most prestigious golf courses, but those creating the most vibrant, service-oriented communities.

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