Pricing and Billing Trends & Benchmarks
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Pricing and Billing Trends & Benchmarks
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About this listen
B2B SaaS Pricing models have evolved over the past few years with 67% of SaaS companies now saying they have introduced at least one element of Usage-Based Pricing. Though this benchmark does not tell the whole story of pricing, as the primary pricing model is still based upon a subscription fee per user or a subscription fee per user + a Usage-Based or Value-Based pricing variable.
During this episode, CAC and Growth cover a wide range of current pricing trends and benchmarks including:
- Subscription vs Usage vs Value vs Hybrid pricing model adoption
- Adoption of AI and the associated pricing strategies
- Impact on Growth Rates based upon pricing model used
- Utilization of "Usage CAPS" and how they are charged
- Treatment of Usage-Based Revenue when calculating ARR
If you are a student of the SaaS industry, and/or are evaluating if your current pricing model is optimized for your customers and your company's financial performance - this episode is chalked full of unique insights and thought-provoking commentary from Dave "CAC" Kellogg and Ray "Growth" Rike
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