In this episode of the Supplier Promo Playbook, co-hosts Lisa Fosdick and Adrienne Barker, along with MAS team member Kimberly Miller Ballerene, founder of The Promo Playbook and a respected leader in the promotional products industry, tackle one of the most crucial—and often misunderstood—aspects of supplier success: pricing.

Together, they explore the real mechanics of setting profitable prices in the promo space, from conducting a competitive analysis to balancing margin and markup, factoring in ancillary charges, and navigating the industry’s “alphabet soup” of pricing codes.

The conversation moves beyond theory, diving into how pricing impacts the entire sales process. From quoting and virtual samples to confirming purchase orders and managing client expectations, they share candid insights on what suppliers need to get right from the start.

Listeners will hear why a solid pricing strategy builds distributor trust, how to avoid costly mistakes, and why supplier–distributor relationships are the foundation for repeat business and long-term growth.

Adrienne offers pro tips from her decades in the industry, Kim shares the retail-to-promo pricing perspective, and Lisa keeps the discussion focused on actionable steps suppliers can implement immediately. This is a masterclass for both new and established suppliers who want to stand out, win more business, and grow with confidence in the competitive promotional products market.

➡ Learn how to price for profit without pricing yourself out of the market

➡ Discover how to adapt retail pricing to the unique layers of the promo supply chain

➡ Understand why quotes, samples, and clear communication are non-negotiable for sales success

Standout Quote: "If you can’t swim, don’t jump. Get lessons right away from the coaches—because in this industry, pricing and process can make or break your business."

Call to Action: Ready to take your supplier business to the next level?

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Lisa's LinkedIn: https://www.linkedin.com/in/lisa-fosdick/

Adrienne's LinkedIn: https://www.linkedin.com/in/adriennebarkermas/

Kimberly: https://www.linkedin.com/in/kimberlymillerballerene/