Ever wonder why pricing feels so scary, even when you know you should charge more? In this episode, we're diving deep into the psychology behind pricing decisions and how your mindset directly impacts your rates.

I'm breaking down the mental blocks that keep photographers undercharging - from the "grateful someone said yes" mindset to imposter syndrome to the harmful "starving artist" myth. We'll explore how clients actually perceive value, why "cheap" often signals "inexperienced," and most importantly, how to shift from apologetic pricing to confident communication.

If you've ever found yourself apologizing for your rates or wondered why pricing feels so emotionally charged, this episode is for you.

Resources mentioned:

• Free pricing calculator
• Connect with me on Instagram: @cb.education

OFFERINGS:

• Email Templates
• ⁠⁠⁠⁠⁠Photographer Resources⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Mentorship for Photographers⁠⁠⁠

CONNECT:

• ⁠⁠⁠⁠Britt's Instagram⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠Facebook Community⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠CB Education Website⁠⁠⁠

What you'll learn:

• The mindset patterns that lead to underpricing
• How clients perceive value vs. how photographers do
• Why price and perceived quality are connected
• Scripts for handling price objections confidently
• Practical exercises for building pricing confidence

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Ready to shift your pricing mindset? Let's dive in.