Episode: From Corporate to Spray Tan CEO – Cherie Silva’s Journey

💫 In this episode, Pamela and Cherie chat with Cherie Silva, a leader in the spray tan industry, about her journey from the corporate world to building a thriving beauty business. Cherie shares insights on finding a niche, mastering high-volume spray tanning, and developing innovative products and education for spray tan artists.

What You'll Learn in This Episode:

✨ Making the Leap – Transitioning from a corporate job to entrepreneurship and taking risks with confidence.

✨ Finding Your Niche – How specializing in competitive dance and cheer helped Cherie grow her business.

✨ High-Volume Spray Tanning – Techniques for efficiently accommodating large groups of clients.

✨ Creating an Educational Platform – The process of building a course and mentoring program for spray tan artists.

✨ Developing a Custom Spray Tan Solution – How Cherie formulated a product to solve common industry issues, like spray tan BO.

✨ Balancing Business & Self-Care – Avoiding burnout, staying motivated, and knowing when to take breaks.

Key Takeaways:

💡 Entrepreneurship Requires Faith & Risk – Trust yourself and take chances to build the business you envision.

💡 Niche Marketing is Powerful – Specializing in a target audience can help your business stand out.

💡 Efficiency is Key – Mastering a high-volume technique allows you to serve more clients effectively.

💡 Education Creates Opportunities – Offering courses and mentorship helps others succeed while growing your brand.

💡 Innovation Sets You Apart – Developing unique solutions, like a better-smelling spray tan formula, can differentiate your business.

💡 Prevent Burnout – Delegate tasks that don’t bring you joy and take breaks when needed.

💡 Enhance Client Experience – Investing in an online booking system and a full-length mirror can elevate your service.

💡 Confidence is Everything – Don't let fear of judgment stop you from chasing your goals.

💡 Give Yourself Grace – Slow periods are part of business—use them to reset and plan ahead.

💡 Bet on Yourself – Success starts with believing in your own abilities.

🔗 Tune in now for expert advice and motivation!

Host: Pamela Price ( Priceless Beauty) Guest: Desiree Patterson ( Honey Kissed Studio)

Episode Highlights:

In this episode, Pamela Price and Desiree Patterson share their expertise on thriving in the spray tanning industry. From starting out to scaling up, they cover everything from building your brand to fostering community and trust in this booming beauty niche.

Here’s what you’ll learn:

• Collaboration is Key: Networking and partnerships can open doors to growth and new opportunities.
• Low Cost, High Reward: Spray tanning offers low startup costs and high profit potential—perfect for side hustles or full-time businesses.
• Social Media Savvy: Use social platforms to build trust, attract clients, and grow your brand.
• Client Trust is Vital: Spray tanning is personal—strong client relationships are essential for long-term success.
• Professional Branding Matters: A polished brand builds credibility and attracts your ideal clients.
• Invest in Yourself: Whether it’s specialized training or professional photography, investing in your business pays off.
• Never Stop Learning: Stay ahead of trends and refine your skills with advanced techniques like bridal or contour tanning.
• Community is Everything: Networking events and collaborative spaces foster support, visibility, and growth.

Don’t Miss:

Pamela and Desiree also tease their upcoming event, The Glow Experience—a must-attend for spray tan artists looking to connect, learn, and elevate their craft.

https://www.eventbrite.com/e/the-glow-experience-torontos-first-luxury-spray-tanning-event-tickets-1099182306869?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

Takeaway:

No two journeys are the same, so don’t wait for perfection. Start where you are, collaborate, invest in your growth, and watch your business thrive.

Listen Now: This episode is packed with tips, motivation, and actionable advice to help you shine in the spray tanning world!