Priced to Perform: Effective Pricing Strategies for Shop Owners with Bogi Lateiner
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Priced to Perform: Effective Pricing Strategies for Shop Owners with Bogi Lateiner
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About this listen
On today’s episode of The Brake Room, host Lucinda is joined for a second time by Bogi Lateiner, Auto Technician and Owner of Girl Gang Garage.
The two chat about how shop owners can maintain effective pricing strategies, the best ways to track and improve profitability, as well as Bogi’s thoughts on how to properly communicate and justify pricing to customers. Tune in now!
Show notes:
00:00 - Introduction to Bogi Lateiner
00:55 - How to analyze profitability of different areas of the shop and how to improve that profitability
6:20 - How to properly communicate pricing to customers
9:30 - How often should shop owners be reviewing their pricing?
17:05 - How to properly price complex jobs
31:10 - Bogi’s final thoughts on pricing strategies
FIND BOGI LATEINER ON:
Website: https://www.bogisgarage.com/
Instagram: https://www.instagram.com/bogisgarage/?hl=en
Podcast: https://www.instagram.com/withhertwohands/?hl=en
FIND SHOPPROS ON:
Website: www.shoppros.com/
Facebook: www.facebook.com/shoppros1
Instagram: www.instagram.com/shopprosco/
LinkedIn: www.linkedin.com/company/shoppros