Preview: Universal Adaptive Crisis Communication (UACC) Framework
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Preview: Universal Adaptive Crisis Communication (UACC) Framework
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About this listen
The Universal Adaptive Crisis Communication (UACC) Framework is designed to manage complex, overlapping crises.
It focuses on five key areas: engaging all stakeholders, recognizing interconnected crises, balancing proactive and reactive communication, ensuring cultural sensitivity, and using emotional intelligence.
It’s applied through a four-phase process—preparation, training, crisis response, and post-crisis evaluation.
It’s flexible enough to handle everything from natural disasters to corporate crises.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.