Prepare, Probe, Propose: The 3Ps That Can Make or Break Your Next Deal with Jeff Cochran cover art

Prepare, Probe, Propose: The 3Ps That Can Make or Break Your Next Deal with Jeff Cochran

Prepare, Probe, Propose: The 3Ps That Can Make or Break Your Next Deal with Jeff Cochran

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Are you unknowingly leaving thousands on the table in your real estate deals because you don’t understand the art of negotiation?

Most high-income earners—especially doctors—make the critical mistake of jumping straight to “the numbers” without preparing, probing, or proposing strategically.

If you don’t master the right negotiation mindset and techniques, you risk settling for less, feeling burned out, or even dreading negotiations altogether. But when you learn Jeff Cochran’s “Three Ps” method and shift your approach, negotiating becomes not only more profitable but actually fun.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

  • The “Three Ps” of successful negotiations—and why skipping even one can cost you big in real estate and life
  • How to turn negotiations from a dreaded, adversarial task into a collaborative, creative process that gets everyone what they want
  • Simple mindset shifts that transform you from a people-pleaser into a confident, results-driven dealmaker

READY FOR REAL ESTATE SUCCESS? Book your call HERE for your next move.


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