Phillip and Brian dig into the cultural implications of AI’s new role—not just as a tool, but as a confidant, a co-pilot, and even a therapist. They also get into the Kraft Heinz x A1 viral moment, trade war disinformation on TikTok, and how AI-fueled consumer aesthetics are transforming luxury. Plus: A new HBR report shows “therapy and companionship” is now the top use case for GenAI. What does this mean for society and us as individuals?

• Kraft Heinz's real-time A1 ad proves responsive marketing now competes on cultural speed.
• “Therapy and companionship” is the top AI use case of 2025—raising serious questions about trust and emotional outsourcing.
• TikTok disinformation and fake Birkin bags signal a new era of aesthetic manipulation and consumer mimicry.
• Agentic AI use cases like coding and life management are accelerating due to new protocols like MCP.
• The interplay of commerce, identity, and AI isn’t theoretical—it’s already reshaping real-world buying behavior.

• Order LORE by Future Commerce
• Harvard Business Review’s 2025 GenAI Use Case Study
• Kraft Heinz x Mischief “For Educational Purposes Only” ad
• All-In Podcast tariff debate featuring David Sacks and Ezra Klein
• TikTok’s disinformation around luxury goods

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