Practical Pet Business - Episode 24 - SuperZoo 2025 national pet tradeshow overview and experience cover art

Practical Pet Business - Episode 24 - SuperZoo 2025 national pet tradeshow overview and experience

Practical Pet Business - Episode 24 - SuperZoo 2025 national pet tradeshow overview and experience

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 On this episode of Practical Pet Business, Lorin and Rob dive deep into their experiences and observations from the SuperZoo 2025 National Trade Show in Las Vegas—one of the pet industry’s most anticipated events of the year. With thousands of retailers, vendors, groomers, innovators, and pet enthusiasts under one roof, SuperZoo once again delivered a whirlwind of energy, excitement, and discovery. From the moment they stepped onto the show floor, Lorin and Rob were surrounded by the latest in new products, fresh services, up-and-coming companies, and innovative educational sessions designed to help the industry move forward. They take you along for the ride—sharing what they saw, what impressed them, and what left them scratching their heads. But beyond the buzz and the shiny new launches, there are always questions that surface once the glow of the trade show fades: Which trends have real staying power, and which are more hype than substance? What are the true benefits of attending such a large-scale event for retailers and vendors? And how do you separate the excitement of the show from the practical realities of running a business? Lorin and Rob talk candidly about the hits and misses—from standout products and brands that genuinely moved the needle to the ones that didn’t quite deliver. They also highlight the evolving role of trade shows in today’s pet business landscape, and why it’s so important for businesses to have a clear strategy when deciding to attend. Of course, it wouldn’t be Practical Pet Business without a little humor—so yes, Lorin even manages to sneak in a discussion about the cost of bananas amidst the deep industry talk. Packed with insights, real-world reflections, and a few laughs, this episode is a must-listen for anyone in the pet business space. Whether you’re considering attending your first national trade show, looking for inspiration from this year’s trends, or just curious about what the future of the industry might hold, you’ll find plenty to take away from this conversation.Prodc
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