Practical Pet Business - Episode 21 - Attending pet conferences and events with a purpose cover art

Practical Pet Business - Episode 21 - Attending pet conferences and events with a purpose

Practical Pet Business - Episode 21 - Attending pet conferences and events with a purpose

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 On this episode of Practical Pet Business, Lorin and Rob dive into the importance of having a clear purpose and plan when attending pet industry conferences and events. With the significant investment of time, money, and resources involved, simply showing up and winging it won’t deliver the results your business needs. From strategically mapping out booth visits to prioritizing educational sessions, they share insights on how to make the most of your time—and avoid overwhelm. Is the payoff worth the cost? How do you measure success at these events? And what are the hidden opportunities you might be missing? Whether you’re a seasoned attendee or heading to your first expo, this episode will help you maximize your conference ROI. All that and more on this edition of Practical Pet Business.
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