We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now.

In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing, repurposing), and why the green-room connection (before/after the interview) often drives real business.

Why this matters for health coaches

• Complex, personalized services convert best through conversation, not scripts.

• Guesting = low-lift content creation + instant authority via borrowed audiences.

• Hosting builds a home base; guesting builds reach. Use both strategically.

Key takeaways

• Start as a guest to clarify messaging; then consider launching your show.

• Treat your podcast (hosted or guest spots) as part of a marketing funnel: problem → value → clear CTA every time.

• Monetize beyond ads: affiliate offers, service enrollments, lead magnets, networking with hosts.

• Repurpose every interview: short clips, reels, emails, blogs—one appearance = weeks of content.

• Leverage the green-room chat (off-air). Relationships there often become clients, partners, or affiliates.

• Follow demand: pitch shows where your ideal buyer already listens.

Action steps (do this next)

1. Define one offer + one CTA you’ll use on every interview.

2. Draft 5–7 signature questions you answer brilliantly (and suggested questions for hosts).

3. Create a repurposing checklist (clips, quotes, newsletter, LinkedIn/IG posts).

4. Build a simple booking page/lead magnet to capture interest from episodes.

5. Pitch 5 aligned shows this week—or work with a specialized podcast booking agency.

Host vs. Guest — equal power, different benefits

• Guesting: Audience growth, authority by association, faster lead gen.

• Hosting: Consistent nurture for your list, message control, deeper brand assets.

Monetization quick hits

• Funnel-first: every episode points to one next step (quiz, call, free training).

• Affiliate marketing works with small but engaged audiences.

• Track results: appearances → traffic → email signups → sales.

Support the show

Rate/review on Apple Podcasts and share with a coach who needs a guesting strategy.
Free resources from the host: omarcumberbatch.com (5-Day Sugar Challenge; Hidden: The Six Not-So-Obvious Ways to Get Your Clients Unstuck).