
Plan Life Right – Episode 19: Why Your Sales Pitch Misses the Real Buyer (And How to Fix It)
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About this listen
Most sales pitches fail not because the offer is wrong—but because you're pitching to the wrong person.
In Part 1 of this two-part series, Kevin Ross and Matt Floyd unpack why buyers say no (even when your pitch is perfect). Learn how emotions drive decisions, how to find the real influencer in the room, and how to uncover pain without sounding pushy. If you’ve ever walked out of a meeting thinking, “That should’ve closed,” this one’s for you.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.