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Pinkwashed: The Price of Pride

Pinkwashed: The Price of Pride

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This week on Wednesday with Woody, we’re pulling back the glitter curtain on Pride season.
When brands swap their logos for rainbows and roll out queer merch, is it real support? Or just rainbow capitalism in a fresh font?

In Pinkwashed: The Price of Pride, we unpack the $3.9 trillion power of pink money, the rise of performative allyship, and what real support actually looks like. From Stonewall to Sandton, from corporate floats to consumer power, we’re asking: who’s cashing in, and who’s showing up?

Wednesday with Woody is your midweek dive into modern life. Where storytelling, culture, and unfiltered self-expression meet. Hosted by Woody, each episode unpacks the mess, magic, and meaning behind how we live, love, create, and connect in a chaotic world. From identity to intimacy, trends to truth, nothing’s off-limits, and every conversation is grounded in curiosity, care, and creative energy.Got thoughts? Slide into @iamwoodywoods (on all social media platforms) or drop your voice in the comments. Your hot take might shape our next episode.


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