Are you throwing money at marketing and seeing nothing in return?In this episode of the Pest Empire Builder Podcast, we tackle a problem every pest control business owner faces: marketing that drains your wallet but doesn’t deliver. Host Matt Williams sits down with Aaron Shishilla from WolfPack Advising to talk straight about what it really takes to grow your business through marketing that actually works.

Aaron brings years of experience in digital marketing for pest control and home inspection companies, and he’s not afraid to call out the hard truths. Together, Matt and Aaron unpack why cookie-cutter marketing fails, why most agencies get it wrong, and how you can finally build a customized, holistic strategy that scales your business.

Whether you’re a solopreneur juggling calls or an established company ready for growth, this episode will help you stop guessing and start winning.

Key Takeaways:

You must build your marketing strategy on your business’s actual strengths, not what’s trending.

No one marketing tool (like SEO or PPC) is a silver bullet, you need a tailored, full-picture approach.

Communication between you and your marketing team is non-negotiable for success.

Social media requires consistency and authenticity, don’t aim for perfection, just be real.

Tracking, feedback, and optimizing based on actual data is the key to ROI.

“There’s no magic pill. There’s no ad agency that will save your business without you doing the work too.” - Aaron Shishilla

Next step?Take a hard look at your current marketing. Are you guessing? Or building with purpose? Share this episode with a fellow entrepreneur, then journal your top 3 marketing strengths, and weaknesses. Oh, and don’t forget to follow or subscribe so you never miss an episode that helps you grow your pest control empire.

Want to learn more about PEB? Check out the links below.

Email: support@pestempirebuilder.com

In this episode of the Pest Empire Builder Podcast, host Matt welcomes SEO and digital marketing strategist Danny Leibrandt to break down how pest control businesses can dominate online. From building a powerful Google Business Profile to leveraging Local Service Ads (LSAs), Danny shares actionable steps that home service business owners; especially pest control pros; can take to stand out in a highly competitive market. Danny’s journey from freelance copywriter to industry expert in pest control SEO is both inspiring and practical. He pulls back the curtain on the digital strategies that are actually working today and why many companies are overpaying for mediocre results.

This conversation is loaded with wisdom for owners trying to get out of the technician mindset and grow into scalable entrepreneurs. Whether you’re just starting your pest control company or looking to expand, this episode walks through the foundation you need to build, how to avoid common scams, and what marketing investments really produce ROI. If you’ve ever wondered where to start with digital marketing; or if what you’re currently doing is worth it; this episode will give you clarity and direction.

Key Takeaways:

1. Start with Strategy – Define what success means to you before investing in marketing.
   

2. Google Business Profile Is Your Foundation – Optimize name, categories, location, and reviews.
   

3. Local Service Ads (LSAs) Are a Must – Easy to set up, high-quality leads, and only pay per qualified call.
   

4. Watch Out for Overpriced Agencies – Many businesses overpay for vague SEO services with no ROI.
   

5. Play the Long Game – Think in terms of lifetime customer value, not just initial acquisition cost.

"If you’re not ranking well and your business name doesn’t include keywords, that’s going to hurt your visibility; simple as that." – Danny Leibrandt

Want to learn more about PEB? Check out the links below.

Want to learn more about Matt Williams? Check out the links below.

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Email: matt@dciabq.com

Join host Matt Williams on the PEST Empire Builder podcast as he talks with Rob Greer, COO of Rove Pest Control and co-author of Empathy and Understanding in Business with FBI hostage negotiator Chris Voss. Rob shares his journey growing Rove from a single branch to a five-state operation with 75 technicians and over 15,000 customers. He dives into the power of empathy in business, recounting how curiosity and key questioning turned around a struggling employee by aligning on shared values. Rob also discusses the importance of simplifying complex problems, building trust through vulnerability, and letting go as a leader to empower teams. From his ultra-marathon experiences to coaching high school cross country, Rob’s insights on leadership and resilience will inspire business owners to foster stronger cultures and solve problems effectively.

Key Takeaways

Empathy in Action: Use curiosity and questioning to uncover shared values and turn around team conflicts.

Simplify Problems: Peel back layers of complexity to focus on core issues, whether with staff or customers.

Letting Go: Delegating to capable leaders reduces micromanagement and drives organizational efficiency.

Vulnerability Builds Trust: Exposing yourself to risk fosters trust, improving teamwork and customer service.

Vision and Culture: Leaders must communicate a clear vision to align teams across all business functions.

"Simplify the noise to find the heart of the problem; then solve it with empathy."