In this powerful episode, I sit down with Allison Walsh, branding strategist, author of She Believed She Could, and host of the podcast by the same name. Allison brings her experience from the mental health and startup world to help entrepreneurs—especially women—understand the real power of personal branding.

Whether you're just getting started on Etsy or you're building your next big business move, this conversation will help you shift your mindset, lean into your story, and show up with purpose. Allison walks us through her 5-step branding framework, shares how her own book changed her life, and explains why your why is more powerful than any marketing trend.

In this episode, we cover:
[00:18] From Advocacy to Executive to Entrepreneur
[03:31] Imposter Syndrome & Early-Stage Branding Fears
[04:49] Building Confidence Through Visibility
[07:12] How Consistent Content Creates Momentum
[08:40] Why Writing Her Book Was Life-Changing
[11:08] Where “She Believed She Could” Came From
[12:26] Choosing the Right Book Title for the Brand
[13:28] Branding vs. Promotion: Key Distinctions
[14:05] Allison’s 5M Framework for Brand Building
[18:20] Branding + Etsy: A Real Client Success Story
[21:27] Purpose-Driven Branding & Customer Loyalty
[25:26] How Brands Can Evolve As You Grow

Connect with Allison:
📸 Instagram: @allisonwalsh
🎙️ Podcast: She Believed She Could
💻 Website & Resources:allisonwalshconsulting.com

🛠️ Grab her free branding guide: allisonwalshconsulting.com
📘 Check out her book: She Believed She Could

About Allison:
Allison Walsh is a branding coach, corporate consultant, podcast host, and author helping women turn their lived experience into a meaningful brand that attracts opportunity. Through her agency and signature 5M process, she empowers entrepreneurs to show up with confidence and build a personal brand that converts.

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist-ads

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://bit.ly/3RNNKTx

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!