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Performance Marketing Minds

Performance Marketing Minds

By: Outbrain Direct Response
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Welcome to Performance Marketing Minds, the podcast for marketers who don't just follow trends, they set them.

In each episode, brought to you by Outbrain Direct Response, we go one-on-one with the sharpest minds in media, marketing, and advertising to break down what’s driving results right now and what’s about to change the game.

From bold strategy to cutting-edge tech, we uncover how today’s most forward-thinking marketers turn attention into action on the open internet. No fluff. Just real talk, real insights, real performance, and industry lessons.

Whether you're in direct response, an affiliate, a search marketer, or somewhere in between, if you're obsessed with outcomes, this one’s for you.

Outbrain Direct Response: Where great performance starts with bold thinking.

Outbrain Direct Response
Episodes
  • Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins

    Episode 1. Navigating Search on Native. Evolving Strategies, Quality Traffic, and Industry Challenges with Joe Higgins
    Aug 19 2025

    Join host Joe Addona in this episode of Performance Marketing Minds as he sits down with Joe Higgins, VP Business Development and Partners at Domain Active, and an expert in the world of search arbitrage.

    In this episode, they’ll dive into how search has evolved significantly over the years and why delivering quality traffic has become more critical than ever.

    They’ll also discuss the challenges newcomers face in a crowded and competitive market, the impact of shifting compliance mandates, and the importance of adapting to a constantly changing industry landscape.

    Tune in!
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    39 mins
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