Patagonia's CEO Slams EPA Rollbacks as Summer Sale Sparks Frenzy
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Patagonia's CEO Slams EPA Rollbacks as Summer Sale Sparks Frenzy
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Patagonia has been making headlines this week, and not just for its cult-favorite outerwear. The big news in the business and environmental circles came when CEO Yvon Chouinard forcefully condemned the U.S. EPA’s recent regulatory rollbacks under Lee Zeldin, calling the moves “Orwellian” and warning that they jeopardize both environmental progress and the long-term health of American businesses. Chouinard did not mince words as he criticized the de-designation of offshore wind areas and reauthorization of controversial herbicides, arguing that these actions threaten to stifle the renewable energy sector and create real financial risks, all while Patagonia maintains its climate-forward agenda and calls out “greenhushing”—the trend of companies going silent on sustainability for fear of backlash. His remarks, published in Fortune and AOL Finance, underscore Patagonia’s ongoing mission to make climate action a core business necessity, not just a marketing slogan.
Meanwhile, for shoppers and brand loyalists, the big event this week is Patagonia’s Summer Sale for 2025. As reported by AOL, fans are scrambling to snap up iconic pieces like the Nano Puff Jacket, Baggies shorts, and the Black Hole Duffel at up to 40 percent off. With stock disappearing fast, it’s a palpable reminder of the brand’s enduring popularity and the huge appetite for discounted eco-friendly gear.
In product news, Gear Patrol spotlighted anticipated design updates to the Patagonia R1 Air Fleece, with improvements in fit and mobility set to roll out after August 1. This has prompted a rush on older styles, which are now being heavily discounted—yet another sign that shoppers are eager to blend technical performance with Patagonia’s signature sustainable ethos.
On the social media front, the brand’s Instagram presence remains robust, boasting 5.4 million followers and estimated monthly earnings between $9,000 and $12,500 according to HypeAuditor. Despite minor dips compared to last year, Patagonia’s voice is loud and clear online, regularly posting about climate action, conservation, and environmental petitions—proving the company continues to leverage its influence to drive activism, as noted by Business Model Analyst.
Beyond clothing, there have been prominent business developments for Patagonia Lithium, a separate company sharing the name, which launched a new entitlement offer to raise capital for expanding drilling projects in Argentina, according to TipRanks and Mining.com.au. While this company is unrelated to the renowned outdoor brand, its recent activities often trigger public confusion and speculation due to the shared name.
No major public scandals or negative headlines emerged in the past few days, and the brand’s high-profile statements on climate have only solidified its reputation as both activist and style icon.
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