We welcome back Chris Wiseman (Managing Director – Wessex Garages), he first joined us on the podcast 219 episodes ago, and a lot has happened since then.

Today we discuss the OEM/Dealer relationship, how that has changed and the key to its success going forward. How the new brands differ in their strategies and culture to the legacy brands and the benefits to that.

We then dive into the new and used car markets, the current climate and the challenges ahead.

Here are the highlights:

{02:25} Growth

{05:25} Relationship with your OEM

{10:10} Broken Model

{11:30} Hybrid Agency

{17:33} New Brands

{26:06} Market Share

{30:31} New Cars

{38:55} Used Cars

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk