Part Four: The Cereal King
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Part Four: The Cereal King
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About this listen
Throughout Dr. Kellogg's rise to fame and the success of his sanitarium, one man stood in the shadows doing much of the work but getting none of the credit- his younger brother Will. When Will took one of the doctor's discarded projects and turned it into a multi-million dollar empire, their bitter sibling rivalry turned deadly. The brothers spent decades battling over the family name and the throne to the cereal kingdom. In the end, it cost them both much more than money.
THEME SONG
Bad Ideas (distressed) by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3412-bad-ideas-distressed-
License: http://creativecommons.org/licenses/by/4.0/
RESOURCES
The Kelloggs: The Battling Brothers of Kalamazoo (Howard Markel)
How the Battling Kelloggs Revolutionized American Breakfast (Terry Gross, NPR)
Wikipedia
Find A Grave
newspapers.com