Part 3 - The Vulnerability-Credibility Bridge: Content That Converts Without Being Salesy
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Part 3 - The Vulnerability-Credibility Bridge: Content That Converts Without Being Salesy
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About this listen
Tired of posting generic "self-care is important" content that gets zero engagement? Struggling to create content that builds trust without feeling salesy or crossing professional boundaries?
In this episode, host Marcus Thompson reveals how strategic vulnerability can actually enhance your credibility while building deep trust with potential clients. Learn the research-backed framework that transforms boring therapist content into compelling, conversion-ready posts that attract ideal clients.
You'll Learn:
- The surprising research on therapist self-disclosure that changes everything about content creation
- The "Struggle-Insight-Application" framework for vulnerability that converts
- Micro-vulnerability vs. macro-vulnerability: what's safe to share and what's not
- How to create "parallel process" content that mirrors the therapy experience
- Narrative therapy principles for helping clients re-author their relationship with seeking help
- 4-week content calendar with specific post ideas for different therapist types
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