Recycling or repurposing your content is a fantastic strategy to get more juice out of your content creating and marketing efforts. But, how can you not just RECYCLE content, but really FLIP it in such a way that you create new partnerships and opportunities to increase both your audience reach and your bottom line? Well, you have to get VERY creative and oftentimes think outside the box. WHO can you partner with to advance the reach of your content? How can you build in leverage that creates opportunities for others to be a part of your content while also creating a profit center for YOU?

This week, I’m going to introduce you to my friend, Alex Sanfilippo of PodMatch, with our conversation about creative revenue streams related to your podcast. And, it all has to do with squeezing out every last drop of your show’s marketing potential–not just by creating content partnerships, but by furthering those partnerships into profit centers. Listen in…

Host: Producer Jaime ("Jemmy") Legagneur | Follow me on Instagram: @FlintStoneMedia | Follow me on TikTok: @ProducerJaime

Guest: Alex Sanfilippo of PodMatch | Podcasting Made Simple - Alex’s Podcast

Event Link: Podcasting Made Simple Live (Alex's next event, which Producer Jaime co-emcees, is coming up THIS Thursday, July 17th!)

Research Link: Article from Intuit Mailchimp, "Content Repurposing Tips"

Research Link: Article from ClearVoice, "Maximizing Reach Through Strategic Content Partnerships: Insights for Marketing Leaders"

Research Link: Article from ELG Insider, "The Co-Marketing Flip: Get Strategic with Your Partner Marketing Six Months into the Partnership"

Research Link: Article from Shopify, "9 Small Business Collaboration Ideas To Boost Sales and Reach"

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Listen to Producer Jaime's Show About Podcasting: Podcasting Your Brand

Listen to Producer Jaime's Show About Owning a Small Business: BITB

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Production House: Flint Stone Media

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