Parenting, Purpose & the Hustle: Reece on 17 Years of Swag London and Dad Life cover art

Parenting, Purpose & the Hustle: Reece on 17 Years of Swag London and Dad Life

Parenting, Purpose & the Hustle: Reece on 17 Years of Swag London and Dad Life

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In this episode of Trybe Talks, Nyah sits down with Reece — entrepreneur and founder of Swag London, an independent clothing brand that’s been running strong since 2009.

Together, they dive into the realities of balancing business and fatherhood:

  • How becoming a parent changed the way he plans, works, and shows up
  • The pressure of how others see your parenting (and why tuning it out matters)
  • Co-parenting lessons, from WhatsApp wars to email-only boundaries
  • Discipline styles, traffic light systems, and why emotional intelligence is his superpower as a dad
  • Growing up with a single mum, and breaking cycles by being fully present with his son

Reece also drops powerful advice for parents chasing their dreams: set clear goals, start small, and build daily.

This is a raw, inspiring conversation for anyone navigating parenthood, entrepreneurship, or both at once.

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