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Paint the Problem

Paint the Problem

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In this powerful opening episode, sales titan Kayvon Kay introduces his seven-part framework for high-ticket closing that's generated over $375 million in sales.

Episode 1 focuses on the critical first steps of any successful sales conversation: frame control and deep discovery. Kayvon reveals why surface-level questions never close deals and introduces his groundbreaking "Three Levels of Pain" methodology that transforms prospects into buyers before you ever make an offer.

You'll learn exactly how to:

  • Establish authority and set the frame within seconds
  • Lead prospects to their emotional truth through strategic questioning
  • Activate the "Four Horsemen of Emotional Urgency" that create genuine buying motivation
  • Shift from logical objections to emotional decisions where sales actually happen

Perfect for salespeople who know their pitch isn't connecting or entrepreneurs tired of watching qualified prospects walk away. This episode lays the foundation for the complete seven-step framework that follows.

The journey to unstoppable closes starts with painting the problem in vivid emotional detail. This is where the transformation begins.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.