What does PR look like in the future? And what happens when authenticity becomes the most valuable currency in communications?

In this episode of Pocket-size PR, we dive into the real role of PR with Erica Marshall, Group Director of Marketing & Business Engagement at the Education Training Collective.

Forget the clichés—PR isn’t just about press releases and crisis control. It’s about shaping reputations, building trust, and making meaningful connections. But where does PR end and marketing begin? And does PR actually make a difference, or is it just corporate window dressing?

Host Charlotte Nichols and Erica explore why PR and marketing are more like competitive cousins than identical twins, how PR can transform businesses beyond just "good news stories," and why a strong communications strategy is essential in today’s world. They discuss whether PR works best in-house or outsourced, how organisations can stop seeing PR as a last-minute fix, and the reality behind the so-called glamour of the industry.

If you work in PR, marketing, or run a business that depends on trust and credibility, this is one conversation you don’t want to miss.

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