
Own the Stage: Mastering Author Events
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Author public appearances require preparation, presence, and practice to create memorable, professional experiences for audiences while building your platform and connection with readers.
• Panels require advance research of fellow panelists, prepared bullet points, and supporting your colleagues while not oversharing
• Effective moderators serve the audience first by managing time, spotlighting all panelists equally, and asking insightful questions
• Workshops should be interactive with minimal lecturing—aim to talk no more than five minutes at a time
• Create handouts for workshops but don't feel obligated to share your entire presentation—protect your intellectual property
• Author talks should follow a narrative arc with strong openings and closings rather than feeling like sales pitches
• Technical difficulties happen to everyone—bring backup technology solutions and be prepared to adapt
• Your physical presence matters—maintain energy, make eye contact, dress professionally but comfortably
• Focus on connection and providing value rather than perfection
You can find episode show notes, free handouts and how-to guides at amrapajalic.com/podcast. Remember, every story begins with a single word.