What’s behind the rise of acronyms like CBM?

Is “Vibe Growth Marketing Manager” even a real job?

What does it take to build a pipeline through genuine relationships instead of volume?

Those are the three big topics we’re covering in this episode of GTM News Desk. Todd Busler, CEO and co-founder of Champify, joins us to share why contact-level data is changing how marketers operate, what it really means for outbound to be ten times harder, and why the best GTM teams emphasize specificity, relationships, and long-term trust.

Jump into the action:

(00:00) Welcome to GTM News Desk
(03:08) What contact-based marketing is really trying to fix

(09:50) Should marketers actually chase the “vibe” in GTM?

(16:08) Todd Busler on scaling sales from Heap to Champify

(19:27) Outbound is 10x harder in 2025

(23:14) Three outbound tactics that outperform generic cadences

(27:50) How to turn past users into future champions

(34:30) Uniting sales and marketing under a smarter outbound motion

Our sources from today’s headlines:

• Another Annoying Acronym: https://www.linkedin.com/posts/joshuaperk_matt-bilotti-was-the-reason-vector-took-off-activity-7338179219731980291-LWaF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFemkUB1QHA4V_1UyGT2RF53rLzjQQoH20
• Vibe Growth Marketing Manager – new GTM role or 2025 AI-fueled fever dream?: https://www.linkedin.com/posts/tadavidson41_i-cant-tell-if-the-ramp-hiring-crew-is-just-activity-7338353287051603968-RXnX?utm_source=share&utm_medium=member_desktop&rcm=ACoAABQUL_EB4SQeMltsv6dKesrVkIS0h_7YYQU

To hear Todd’s perspective on first-party signals, relationship-driven plays, and why the messenger matters more than the message, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with Todd Busler: https://www.linkedin.com/in/todd-busler/

Check out Todd’s podcast Cracking Outbound: https://podcasts.apple.com/us/podcast/cracking-outbound/id1803014111

Produced in partnership with: https://shareyourgenius.com/