Are you caught in the endless loop of optimizing every Amazon metric but still not seeing the breakthrough you want? Here’s the truth—winning on Amazon in 2025 isn’t just about squeezing more out of your dashboards.On this episode of The Lucky Orange Show, I sit down with Michael Maher from Cartology to dig into the real debate: optimization vs. creativity. Michael shares why so many brands misread their data, what actually drives growth on Amazon, and how to cut through the noise to focus on what matters most. He also reveals the most common mistakes brands make and the smarter moves you can make right now to stand out.If you’re ready to rethink your Amazon strategy and want practical advice from someone who’s helped brands break through the chaos, you’ll get a ton out of this conversation.Give it a watch! And while you’re here, don’t forget to like, comment, and subscribe. I’d love to hear your thoughts on what really wins on Amazon.Connect with Michael: https://www.linkedin.com/in/immichaelmaher/Work with Cartology: https://www.thinkcartology.com/Connect with Sean: https://www.linkedin.com/in/seanmccarthy3/Try Lucky Orange for Free: https://www.luckyorange.com/Be sure to subscribe to the Lucky Orange YouTube channel, hit the notification bell, and follow us on our other social channels:https://www.linkedin.com/company/lucky-orange/https://twitter.com/luckyorangehttps://www.tiktok.com/@luckyorangeapphttps://www.instagram.com/officialluckyorange/.....#amazon #ecommerce #marketing #brandgrowth #analytics