Running a business isn't just about the glitz and glamour you see on the surface; it's the nitty-gritty, behind-the-scenes action that makes the real magic happen. That's what we're diving into today on Operation Agency Freedom with my buddy Omari Broussard.

Just like a sports team needs solid coaching and star players with the right stats, your business leadership team gotta have that same level of synergy and understanding of roles. Looking at you, Jerry Jones and your Dallas Cowboys! Trust me, Omari breaks it down like a pro, using his military smarts to show just how strategic you need to be.

We're tackling the tough questions: Are you fostering trust and clear communication in your team? How's their performance really measuring up? It ain't just about sales — there's so much more to the game.

Don't worry; we're not just talking high-level theory here. We're all about that practical advice, with real-life examples straight from the field. Plus, Omari's got the creds — his time in camo and creating marketing strategies is nothing to scoff at!

You're gonna walk away from this episode with a clear game plan on trusting your team, defining those expectations like a boss, and why rolling up your sleeves for the less glamorous side of business can seriously pay off.

So, if you're pumped to get the crowd cheering for your agency, tune in and let's kick off this playbook together. It's all happening right here, on Operation Agency Freedom. Don't forget to smash that subscribe button, share the love, and hit us up on social for more plays you can't afford to miss!

Discussion Points

00:00 Intro.
07:01 Navy veteran turned agency owner.
12:15 Agency team development is chaotic but effective.
13:36 Analyzing sports contracts for winning formula.
18:57 Cowboys leadership team communication issues and structure.
22:06 Understanding team strengths and weaknesses is crucial.
23:00 CQB training: focused teamwork, trust, and leadership.
28:24 Fundamentals are not sexy, but essential.
30:06 Impressed by CX team's exceptional automation work.
33:32 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Ever wondered how some college kids manage to sell a boatload of kitchen knives? Well, strap in because we're slicing through the remainder of the Cutco sales and training manual in today's episode.

I've already carved up the first part in our previous episode, and now I'm diving knife-first into the juicy bits of their sales script, pricing strategy, and even how they handle those pesky objections. And let me tell ya, it's a script so sharp, it cuts through market clutter like a hot knife through butter.

We're also touching on the genius of their referral system that had these college students racking up appointments like chefs do kitchen gadgets. I mean, we've all got to tip our hats to the sheer simplicity and effectiveness of this thing!

So if you're in the game of selling—anything, really—and you want to sprinkle some of that Cutco magic into your pitches, set your ears to listen mode and get ready to be schooled.

This episode is for anyone who's ready to up their sales game and carve out a piece of that sweet, sweet pie of success. 🎧✨🔪

Discussion Points

00:00 Intro

03:29 First call special.

08:23 Offer accessories.

10:55 Three piece special.

14:05 Marketing agencies must strategically offer services to clients.

19:21 Schedule, practice, improve, focus on qualified prospects.

19:55 Offer prospects first use.

24:36 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Ever wondered how a simple knife demo could skewer the competition? I'm breaking down the razor-sharp sales strategy that this massive corporation has perfected. From paring knives to carving forks, we're cutting right through to why these tools—and the sales tactics—are top-tier.

And hey, if you're in the business: I'm sharing how a solid sales process, can skyrocket your agency's close rate. It's all about the script! So, buckle up for some insider sales tips that even "knucklehead" college kids could bank on (no offense to the rookies out there).

Ready to up your sales game and slice through the market like a hot knife through butter? This episode's got your name on it!

Remember, it's not just about the tools you sell; it's how you sell 'em. Tune in now! 🎧

Discussion Points

00:00 Intro.

05:13 Standardize sales processes.

07:02 Simple script leads to successful knife sales.

11:25 Verbal commitment to buy marketing solution.

22:29 Lifetime guarantee.

29:11 Reviewing more sheets.

37:09 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn