In this episode of the One More K podcast, hosts Ned and Markus delve into the evolving landscape of fitness technology, with a particular focus on Strava's role in the running community. They discuss the app's potential IPO and the implications of its business model, which currently relies heavily on premium subscribers. The conversation highlights the challenges Strava faces in balancing its identity as both a social media platform and a fitness tool, especially as it considers introducing advertisements to its free users.

The hosts explore the cultural shifts in fitness habits, noting the growing popularity of walking and hiking among Gen Z users, and the increasing importance of fitness on vacations. They also touch on the economic factors influencing these trends, such as inflation and the prioritization of fitness spending over other expenses. Throughout the discussion, Ned and Markus provide insights into how these changes reflect broader societal trends and the potential for Strava to adapt and thrive in this dynamic environment.

Finally, the episode examines the competitive landscape of fitness apps and the potential for Strava to expand its offerings through acquisitions or new features. The hosts speculate on the future of the app, considering possibilities like AI coaching and hardware development. They also discuss the importance of strategic hires and partnerships in shaping Strava's trajectory. With a blend of humor and thoughtful analysis, Ned and Markus offer listeners a comprehensive look at the intersection of technology, fitness, and business.

In this episode of the One More K podcast, hosts Ned and Markus explore the dynamic landscape of running, focusing on the recent surge in marathon participation and the challenges it presents. They delve into the complexities of organizing large-scale events, discussing issues like overcrowding and environmental impact, while also highlighting the positive aspects of increased interest in the sport. The conversation touches on the balance between maintaining the integrity of traditional races and adapting to the growing demand for participation.

The hosts also examine the role of nature in shaping the future of running events. They discuss how environmental factors and changing weather patterns are influencing race planning and execution, emphasizing the need for adaptability and innovation in the face of these challenges. Markus shares insights on how nature's unpredictability can both limit and inspire new race formats, encouraging a deeper connection between runners and the natural world.

Finally, Ned and Markus turn their attention to the rise of running influencers and the evolving concept of personal branding within the sport. They discuss how athletes are leveraging social media to build their own brands, shifting the traditional dynamics of sponsorship and marketing. The episode concludes with a reflection on the future of running, pondering the next big trends and the ongoing quest for new challenges and adventures in the running community.

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Supported by https://www.getlecka.com/ and https://thesalesmovement.co/

We are joined by Alex Ang, one of Singapore's OG trail runners and president of the Singapore Ultra Runners Association.
Alex gives us the latest insights from the Singapore and Asian trail running scene. In short, a lot is happening and young talent is emerging!
He talks about his journey from being an ultra runner to starting the Singapore Ultra Runners Association. Going through many challenges to have Singapore represent at the Trail Running World Championships.
Efforts are made to get trail running as part of the 2032 Olympic Games in Brisbane. Alex shares what is happening in the background for this dream to come true.
Tune in to the episode - available on all major audio streaming platforms.

Ned and Markus wander through various topics, ask some hard questions and get quite philosophical. What sells better: the law of physics or the law of emotions?

Is the UTMB Prize Money high enough? Or justified giving it is a small organisation?

Is the internet democratising racing and it doesn't matter anymore if you are first or 1000th to become famous?

It all comes down to storytelling.

Also, a quick update on Lecka's expansion to the US and Markus' learnings operating in that market.

And, Ned is launching a book. Called, guess what, One More K!

www.getlecka.com

https://thesalesmovement.co/

Stephanie is part of the core team of the Backyard Ultra World Championships. She is responsible for storytelling, brand management, and overall communications. Hence, she has seen the crazy growth, also behind the scenes, of this race across the world.

Tune in to episode 55 to find out if Backyard has its UTMB moment, how they are managing brand partnerships, and how they are creating the right stories for various audiences.

A must listen for any backyarder.

Learn more about Stephanie here:

https://www.linkedin.com/in/stephaniegillispaulgaardyeg/

https://edmontonunlimited.com/

Brought to you by Ned (https://thesalesmovement.co/), Markus (www.getlecka.com)

Ned and Markus look at the latest industry news in the trail and ultra running industry. A lot of news came out in the last few months that is worth commenting on.

They have a go at:

- Hoka revenue growth slows down

- Athletes make 6-figure salaries

- China limits the number of road races

- UTMB acquires ZUT and gets more heat

- Strava plans to file for an IPO

Lots to discuss.

Tune in to hear the latest.

After a 10-month nap (or was it a taper?), we’re finally back with a new episode!
This time, Ned’s wildest dream came true — he made it to the Backyard Ultra Individual World Championships… in Laz’s actual backyard!
And he didn’t just show up — he absolutely smashed his personal record by 12 hours.
In this episode, Ned spills all the details: the training, the prep, and the beautiful madness of running in circles for days.
Meanwhile, Markus shares what it’s like crewing at the world’s most notorious backyard — caffeine, chaos, and all.
We’re stoked to be back and can’t wait to bring you more stories from the wild world of ultra, trail, backyard, and beyond.
Huge thanks to everyone who’s been cheering us on — you keep us lapping! 🌀🏃‍♂️

We are reviewing our predictions from episode 1 and discuss what were the key (business) themes of this exciting year in trail and endurance running.

Also, we hand out the One More K Business Awards (voted by us) in various categories.

Tune in to hear who made it on our list.

Timestamps:

(01:25) Review of Predictions for 2024

(09:00) The key themes of 2024

(12:00) The One More K Business Awards 2024

(12:20) Best Brand

(15:08) Worst Brand

(18:30) Best Marketing Campaign

(21:30) Best Newcomer

(23:46) Most Exciting Race

(27:22) Biggest Loser

(30:30) Biggest Winner

(35:40) Best Documentary

(39:20) Being grateful

(42:30) Ned’s Drop

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Brought to you by Lecka Nutrition (www.getlecka.com)

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Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus