In this episode of the One More K podcast, hosts Ned and Markus delve into the evolving landscape of fitness technology, with a particular focus on Strava's role in the running community. They discuss the app's potential IPO and the implications of its business model, which currently relies heavily on premium subscribers. The conversation highlights the challenges Strava faces in balancing its identity as both a social media platform and a fitness tool, especially as it considers introducing advertisements to its free users.

The hosts explore the cultural shifts in fitness habits, noting the growing popularity of walking and hiking among Gen Z users, and the increasing importance of fitness on vacations. They also touch on the economic factors influencing these trends, such as inflation and the prioritization of fitness spending over other expenses. Throughout the discussion, Ned and Markus provide insights into how these changes reflect broader societal trends and the potential for Strava to adapt and thrive in this dynamic environment.

Finally, the episode examines the competitive landscape of fitness apps and the potential for Strava to expand its offerings through acquisitions or new features. The hosts speculate on the future of the app, considering possibilities like AI coaching and hardware development. They also discuss the importance of strategic hires and partnerships in shaping Strava's trajectory. With a blend of humor and thoughtful analysis, Ned and Markus offer listeners a comprehensive look at the intersection of technology, fitness, and business.

In this episode of the One More K podcast, hosts Ned and Markus explore the dynamic landscape of running, focusing on the recent surge in marathon participation and the challenges it presents. They delve into the complexities of organizing large-scale events, discussing issues like overcrowding and environmental impact, while also highlighting the positive aspects of increased interest in the sport. The conversation touches on the balance between maintaining the integrity of traditional races and adapting to the growing demand for participation.

The hosts also examine the role of nature in shaping the future of running events. They discuss how environmental factors and changing weather patterns are influencing race planning and execution, emphasizing the need for adaptability and innovation in the face of these challenges. Markus shares insights on how nature's unpredictability can both limit and inspire new race formats, encouraging a deeper connection between runners and the natural world.

Finally, Ned and Markus turn their attention to the rise of running influencers and the evolving concept of personal branding within the sport. They discuss how athletes are leveraging social media to build their own brands, shifting the traditional dynamics of sponsorship and marketing. The episode concludes with a reflection on the future of running, pondering the next big trends and the ongoing quest for new challenges and adventures in the running community.

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We are joined by Alex Ang, one of Singapore's OG trail runners and president of the Singapore Ultra Runners Association.
Alex gives us the latest insights from the Singapore and Asian trail running scene. In short, a lot is happening and young talent is emerging!
He talks about his journey from being an ultra runner to starting the Singapore Ultra Runners Association. Going through many challenges to have Singapore represent at the Trail Running World Championships.
Efforts are made to get trail running as part of the 2032 Olympic Games in Brisbane. Alex shares what is happening in the background for this dream to come true.
Tune in to the episode - available on all major audio streaming platforms.