Oh Frac! Ep05: Artyom Chelbayev - Vitamin Lessons: Empowering Women’s Finances
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Oh Frac! Ep05: Artyom Chelbayev - Vitamin Lessons: Empowering Women’s Finances
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Narrated by:
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About this listen
Get ready for a masterclass in modern product leadership and fractional work. In this episode of Oh Frac!, host Adir Ron sits down with battle-tested product leader Artyom Chelbayev (ex-Yelp, Contentful, Prisma, co-founder of fintech startup Vitamin). Artyom unpacks a 15-year journey from analytics to founding, shares why he’s bullish on fractional and interim C-level roles, and explains how an AI-enabled “product OS” could unlock capacity far beyond the product team. From closing the gender wealth gap to surviving corporate innovation “sandboxes,” Artyom drops hard-won insights, horror stories, and practical frameworks you can apply tomorrow. If you’re a fractional executive, founder, or product geek looking to scale smarter and faster—this conversation is your jam.
Key Takeaways
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Fractional ≠ interim: know the overlap, respect the differences
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How to spot red-flag clients before you sign
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Why product teams should share “build power” with support & GTM
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The 2-question framework Artyom uses to audit any product org
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Lessons from founding Vitamin: bridging literacy & financial products for women
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Reclaim AI & NotebookLM: Artyom’s productivity power duo
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Navigating corporate innovation without drowning in 5-year plans
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Building network equity: the #1 lead-gen channel for fractional pros
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Future of freelance makers in an AI world—opportunity & risk
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Crafting focus: ruthless time-boxing as the secret sauce of fractional impact
Chapters
00:00 Intro & Jamiroquai ice-breaker 06:10 Artyom’s four-phase career arc 12:45 Fractional vs interim vs freelance 18:30 Berlin vs SF startup mindsets 25:00 Founding Vitamin & gender wealth gap 31:40 Product discovery lessons from fintech 38:20 Building an AI-enabled product OS 44:55 “Fracked-Up Moment” – capacity reality check 51:20 Quick-fire: tools, dream clients, myths 56:40 Future of fractional & final advice
Artyom's: LinkedIn: https://www.linkedin.com/in/artyomchelbayev/
Adir’s LinkedIn: https://www.linkedin.com/in/adir-ron/
Keywords: fractional leadership, interim CPO, product strategy, fintech for women, Vitamin app, AI product OS, Berlin startups, Jamiroquai, Reclaim AI, NotebookLM, corporate innovation, product discovery, network building, Oh Frac! podcast