In this episode, we dive deep into the world of conversion copywriting with Ekaterina Howard (aka Sam), a seasoned pro who specialises in optimising B2B SaaS startups for better leads, demos, and customer conversions. With a track record of turning low conversion rates into roaring successes, Sam shares her wealth of knowledge and experience, giving us a glimpse into her unique approach that has made her a "rare gem" in her field.

We explore topics ranging from common website copy pitfalls and how to avoid them, understanding and achieving 'message-market fit', to strategies for identifying and effectively communicating with your ideal customer. Ekaterina also shares invaluable insights and practical tips on how to boost your website's conversion rates. This episode is packed with actionable advice to help you reach your conversion goals.

Links:

https://ekaterinahoward.com/
https://www.linkedin.com/in/ekaterinahoward/

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

We delve deep into the world of Facebook Ads with our special guest, Ben Heath. In this eye-opening podcast episode, we unpack everything from the recent developments in the landscape of Facebook Advertising to the most efficient strategies, including the 'Omnipresent Strategy.' Whether your ad campaigns have hit a plateau, or you are just starting your journey, Ben shares invaluable insights and solutions that will catapult your marketing efforts to new heights.

We also take a look at some of the common pitfalls and ways to overcome them for those who are new to the world of Facebook Ads. There's something in it for everyone, from marketing novices to seasoned veterans.

Ben Heath is a Facebook advertising expert, speaker, content creator and the Founder of Heath Media. He also runs a successful (an extremely useful) YouTube Channel, as well as the world’s largest Facebook Group specialising in Facebook Ads.

Links:

YouTube Channel: https://www.youtube.com/@BenHeath
Facebook Group: https://www.facebook.com/groups/facebookadsmastermindgroup
Website: https://heathmedia.co.uk/

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/

In this insightful episode of our podcast, we delve into the art of confident presenting with expert speaker and presentation coach Andrea Pacini.

Andrea unpacks the secrets of confident presenting. Our conversation pivots around critical topics such as the significance of presentations, the genesis of public speaking confidence, and common pitfalls in business presentations. Highlighting key principles for crafting compelling messages and designing captivating presentations, Pacini shares indispensable insights to hone your presenting skills.

Additionally, he offers valuable tips on impactful delivery and much more. This episode promises to be an invaluable guide for anyone looking to transform their presentation prowess and make a lasting impression.

Andrea Pacini is a presentation coach and Head of Ideas on Stage UK. He specialises in working with business owners, leaders and their teams who want to become more confident presenters.

Since 2010 Ideas on Stage has worked with thousands of clients around the world, including companies like Microsoft, Lacoste, The World Bank and over 500 TEDx speakers. Andrea is on a mission to stop great ideas from failing just because of the way they are presented. His vision is to help hundreds of thousands of business leaders share their message so they can grow their business, increase their influence and make a positive impact in the world.

Links:

Confident Presenter Scorecard: https://ideasonstage.com/score

Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass

Website: https://www.ideasonstage.com/

LinkedIn: https://www.linkedin.com/in/apacini/

Instagram: @andreapacini_ppt

Facebook: https://www.facebook.com/andreapacini.presentations

You can also find the Nxt Level Online podcast on Martin’s YouTube channel:

https://www.youtube.com/@martinchayman

Sign up for the Nxt Level Online newsletter for weekly online marketing ideas, advice, tips and news:

https://www.nxtlevelonline.com/