Not Just for Kids Anymore: How Build-A-Bear CEO Sharon Price John Sparked a Multi-Generational Brand Reinvention
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Not Just for Kids Anymore: How Build-A-Bear CEO Sharon Price John Sparked a Multi-Generational Brand Reinvention
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About this listen
Brand reinvention is about so much more than products! Sharon Price John is the CEO of Build-A-Bear Workshop, but she's also a storyteller, an innovator, and an empathetic leader who knows how to build real connection.
Sharon’s journey spans Barbie, Mattel, Hasbro, and now Build-A-Bear — but what ties it all together is how she leads: with purpose, clarity, and compassion.
In this conversation, we covered:
🧸 How Build-A-Bear evolved into a multigenerational brand with 40% of sales from teens and adults
🎓 What the toy industry can teach all of us about innovation, speed, and reinvention
📦 An amazing “box of love” story that will melt your heart (and change how you think about leadership)
📕 Get Sharon’s book, Stories & Heart: https://www.amazon.com/Stories-Heart-Unlock-Personal-Create/dp/1950863441
#leadership #brandstrategy #innovation #thebusinessofjoy
#buildabear #retail