Norm Maxwell: “If I  didn't perform… I'm gone.” cover art

Norm Maxwell: “If I  didn't perform… I'm gone.”

Norm Maxwell: “If I  didn't perform… I'm gone.”

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Norm Maxwell, Crusader #21, is not your ordinary rugby player. At 1.98m tall but weighing just 90kg, the lock quickly gained a reputation for being an extremely physical player. Having struggled physically and mentally with the demands of early professional rugby, Norm now works to add wellbeing back into performance. Norm is a former All Black and was the fourth ever inductee to the Crusaders Hall of Fame.


In this episode, Norm talks about:


  • What sport can mean for people who feel broken
  • Why he felt let down by professional rugby
  • How he defines wellbeing and what it means to live a meaningful life


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Hunger & Heart is brought to you by the Crusaders Leadership Programme™. Whether you're coaching under-5s or a professional team, we all want the same thing: to build cultures of trust, get the best out of our people, and grow players into leaders.


The Crusaders Leadership Programme™ lets you get up close and personal with some of the greatest rugby legends of all time — people like Sir Wayne Smith, Sam Whitelock, and Kieran Read. You’ll get their secrets for building high-trust, high-performing teams, on the rugby pitch or in the boardroom.


Hunger & Heart listeners get 10% off the full price of the program. Use the code HUNGER at checkout. Find out more: crusadersleadership.com

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