What happens when you grow up with no doctors in your family, no blueprint to follow, and still find your way to the top of one of the most elite, male-dominated fields in medicine? In this unforgettable episode of Doctors Eyes Only, Lauren Oschman CFP® sits down with Dr. Betsy Grunch, a board-certified neurosurgeon, mother, and the powerhouse behind the LadySpineDoc brand.

Raised by a single mom who became quadriplegic in the line of duty, Betsy started her journey as a file clerk and CNA. Today, she’s not just operating in the OR, she’s inspiring millions across social media as one of the most relatable, respected physician voices online. If you’ve ever wondered whether social media has a place in a serious medical career, or how to build a life that honors both your ambition and your humanity, this episode is your answer.

We explore:

• How Dr. Grunch built trust with millions without compromising her identity as a surgeon

• The behind-the-scenes reality of growing a practice through content

• Her perspective on leadership, motherhood, and empowering her team

• Why visibility in medicine matters, especially for women and future generations

• What Wealth That Matters® looks like for a woman in surgery balancing impact, family, and personal wellness

This episode is a must-listen for physicians navigating identity, leadership, and influence in a rapidly evolving medical world. Whether you’re curious about building your brand, avoiding burnout, or simply finding inspiration from someone who’s walked a path few others have, Dr. Grunch delivers.

Connect with Dr. Betsy Grunch (LadySpineDoc):

• Follow on Instagram & TikTok: @LadySpineDoc

• Shop Empowering Apparel for Medical Professionals: ladyspinedoc.com

• Learn more about her clinical practice: drgrunch.com

Keywords:

Dr. Betsy Grunch, LadySpineDoc, surgeon influencer, neurosurgeon social media, financial planning for physicians, women in medicine, physician leadership, surgeon mom, social media for doctors, doctor content creator, wealth that matters, physician role models, female neurosurgeons