We sit down with Kris Thayer, a man who’s worn more hats than a tractor seat at a consignment sale. A former college wrestler from Nebraska, Kris took his competitive mindset straight into the ag world. He started at AgriVision Equipment, representing John Deere in some of the most equipment-savvy regions in the country, and hasn’t stopped moving since.

Kris shares how his time on the mat taught him grit, discipline, and the power of work ethic—lessons that now drive his success in multiple ag ventures. Today, he not only sells seed to area farmers but also flips used equipment and works with DPA Auctions, helping farmers across the Midwest get the most out of their iron.

We talk about spotting undervalued equipment, how online auctions are changing the game, and what buyers and sellers should really be thinking about when they make a deal. Plus, Kris dives into what farmers should be asking their seed dealers, and why adding value (not volume) is the key to standing out.

Whether you’re into wrestling, wrenching, or winning in the business of ag, Kris’s journey is packed with takeaways you can bring back to your operation today.

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