Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.

Hit PLAY to hear:

• 💸 How Nip + Fab profits from the very first order (yes, really)
• 🗣️ The customer interview that sparked a winning ad campaign
• 👥 Why targeting by values beats targeting by age every time
• 🔍 The simple survey trick that reveals why customers almost didn’t buy
• 💬 How to turn real feedback into high-converting marketing copy
• 🤝 The cross-team collaboration secret behind smarter customer personas

Key timestamps to dive straight in:

[04:53] Rodial Group's Dual Skincare Brands

[07:07] Collaborative Business Approach

[10:37] Effective Customer Acquisition Strategies

[13:27] Interests Over Age in Marketing

[18:07] Competitor Insight through Consumer Feedback

[21:13] "Optimise Sales with Confirmation Surveys"

[23:58] Listen to Frederica’s Top Tips!

Full episode notes here: https://ecmp.info/549

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