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Nina Meijers & Claire Schlemme

Nina Meijers & Claire Schlemme

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Nina Meijers discusses FoodBytes! (San Francisco event showcasing startups disrupting the food and agriculture space) and former FoodBytes! alumna Claire Schlemme, CEO & founder of Oakland-based Renewal Mill that is fighting food waste by upcycling okara.Transcripts:Lisa Kiefer:This is Method to the Madness, a public payer show on KALX Berkeley celebrating Bay Area innovators. I'm your host, Lisa Kiefer and today I'm speaking with Nina Meyers of Foodbytes and Claire Schlemme, CEO and founder of Oakland based and alumni startup of Foodbytes Renewal Mill. Welcome to the program.Nina Meyers:Thank you.Lisa Kiefer:I'm particularly interested in what's coming up next week with Foodbytes, but first of all, Nina Meyers, tell us what you do for Foodbytes, how it got started, what's the history and what's the problems that you're trying to solve.Nina Meyers:Sure, happy to and thanks for having us. Pleasure to be here. Foodbytes quite simply is a pitch competition and networking platform for sustainable food and AG innovators. So it started four plus years ago. We're actually about to do our 15th Foodbytes, which is in San Francisco, which is where it all began. So it's founded by Rabobank. Rabobank is one of the largest food and agriculture banks in the world and in North America, our clients are some of the largest and mid sized food and AG companies. We started to see that we're working with a lot of our corporates and they're facing a lot of challenges in innovation where we're all faced with this idea that we're going to have 10 billion people on the planet by 2050. We need to feed those people and we need to do so efficiently. There's lots of environmental challenges and there's a lot of startups that are starting to create nimble ways and test and experiment and are basically building technologies and products that are solving those challenges.So we, four and a half years ago said, we want to do something that's just for food and AG. There's lots of pitch opportunities out there for tech startups. There's lots of things that are cross-disciplinary, but we said, let's bring our knowledge to the table. Let's bring our corporates to the table and investors that are just looking at food and AG start to create an ecosystem where those startups can make the connections to help scale their technologies and on the converse side of that that the corporates can start to build relationships and really start to think about these ways that innovation is happening to bring it to their own businesses.Lisa Kiefer:Tell me how it operates. Is it a competition?Nina Meyers:Yeah, so it is a competition in its most essential form. We look through hundreds of applications. We score them and we come to 15 startups that we select to come and pitch from all around the world and we're looking at on the product side, on the tech side, on the agriculture tech sides. We're looking at like AG tech, food tech and food products and they basically have a two day experience jam packed, but we basically bring together our network of mentors in the room, experts in legal deal structuring, branding, PR and they have intimate mentor sessions with them. They get to build camaraderie and relationships with one another as the entrepreneurs. They get to practice their pitches for the judges that are going to judge them the next day and they really have this full day of just like, it's kind of like a mini business school. Learn as much as you can.Lisa Kiefer:Do you find that many of these startups don't have business skills?Nina Meyers:I wouldn't say that. I think it's like you're just trying to build your business day in and day out and you have to focus on that and this, we're doing this one day kind of takes them out of it a little bit and that they're like, "Oh I've been a tech company. I've been really focused on how do I build a relationships with corporates or how do I build the MVP of my technology, but I wasn't thinking about the brand. I wasn't thinking about how I should structure my series B round when I'm fundraising, when I'm just in this infancy of my seed stage." They start to just have a lot of information around them.Lisa Kiefer:It would seem like creativity doesn't have to go hand in hand with business skills. I mean getting the right people together.Nina Meyers:To an extent. It depends on which entrepreneur, which startup, but I would say that they kind of say, "I took a day out of my life, my building, my business life, but I got to get all these different intros and different insights and also of course the insights from the other entrepreneurs that are there who are facing similar challenges, building similar businesses." So they do that and then there's a pitch day, which is a traditional pitch competition. There's hundreds of people in the room. It's focused on investment, but it's also focused on Rabobank bringing our corporates into the room so that they can pitch for these potential partners.There's a lot of media there ...

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