Nike: From Waffle Irons to Swoosh - How Two Visionaries Revolutionized Athletic Footwear and Global Sports Culture
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Nike: From Waffle Irons to Swoosh - How Two Visionaries Revolutionized Athletic Footwear and Global Sports Culture
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About this listen
Discover the inspiring origin story of Nike - from a bold vision by track coach Bill Bowerman and Stanford grad Phil Knight to becoming a $30 billion global powerhouse. This episode reveals how Nike revolutionized athletic footwear, starting with Knight selling Japanese sneakers from his car trunk and Bowerman experimenting with waffle irons to create better running soles. Learn about pivotal moments including the $35 swoosh logo, the game-changing Air Jordan partnership that generated $70 million in just two months, and how the iconic "Just Do It" slogan came to embody Nike's philosophy. We explore how Nike transcended being merely a sportswear company to become a cultural catalyst championing innovation, inclusion, and sustainability while redefining what it means to be an athlete. #Nike #SportsMarketing #BrandStory #PhilKnight #MichaelJordan #JustDoIt #SneakerCulture #BusinessSuccess
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