Niching Down to Scale Up: A Conversation with Wendy Shore
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Niching Down to Scale Up: A Conversation with Wendy Shore
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About this listen
Join us for an insightful episode of Top Voice Tuesday with Wendy Shore to discuss 'niching down to scale up.' Wendy, a seasoned entrepreneur with 30 years of experience, delves into the importance of focusing on a niche to drive business growth. She shares why specificity is key, how to effectively target and attract the right audience, and the role of consistent and authentic content in building trust. This episode is a treasure trove of actionable advice for solopreneurs and small business owners looking to refine their market approach and achieve sustainable growth. Tune in now!
Timestamp
00:00 Start
00:58 Meet Wendy Shore Rossano
01:51 The Journey to Top Voice
04:53 Defining Your Niche
05:16 Challenges in Finding a Niche
09:36 The Importance of Specificity
14:06 Crafting Your Message
17:10 Starting a New Program: Helping with AI Content
17:46 Deciding to Change Your Niche or Message
18:31 Evaluating Feedback and Adjusting Messaging
22:05 Creating Content that Aligns with Your Niche
24:01 The Importance of Repetition in Messaging
26:29 Summary and Key Takeaways
29:28 Bonus Question and Final Thoughts