Neal Dubisky, VP Sales & GTM @ Spendgo
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Neal Dubisky, VP Sales & GTM @ Spendgo
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About this listen
On today's 🍔Restaurant 🤖Tech 📈Trends we're talking about NEXT-GEN LOYALTY. Spendgo's VP Sales & GTM Strategy Neal Dubisky shares loads of 🪙nuggets🪙on what it takes to drive guest loyalty and acquisition in today's hyper-competitive QSR market. I love Neal's experience, honesty, energy, and perspective. You don't want to miss this.
📺WATCH AND LEARN📺
👉 Why Neal sees voice lighting the path to the restaurant cash register by enabling a frictionless loyalty signup bonanza (maybe a slight exaggeration, but not by much - these guys at Spendgo are onto something)
👉 Which app login strategy is the best - by FAR - with 96% of guests choosing this method over a year of testing
👉 Neal's unique and controversial take on personalization, and why he thinks the industry needs to focus more on conversation. We agree.
👉 How Lee's Famous Recipe Chicken drove a 6% increase in loyalty member frequency over a year by revamping their loyalty program
Shout outs in this episode to Keith Canseco at Captain D's and Dan Sokolik at Lee's Famous Recipe Chicken! Keep climbing, guys! 📈📈📈