Texas Tech’s massive NIL spending will be hitting a brick wall on August 1 when the NIL Clearinghouse, using software referred to as NIL Go, sees how the Red Raiders are structuring NIL deals for football recruits. They are not alone, mind you, but are a great case study and baseline to explain why during this podcast. While a complex overall issue, it will be defined in layman’s terms and done so quickly.

Auburn has been one of the schools taking a different approach with the new NIL rules. The opposite approach and the one the NCAA intended. Now, will the NCAA enforce its proposed policies, or will schools sticking to the rulebook have to adjust and do NIL deals like those skirting the rules?

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