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In this fun and eye-opening episode, Coleman and Elizabeth from Contractor Dynamics tackle 12 of the biggest myths and misconceptions in roofing marketing, the kind that cost roofing company owners thousands of dollars and tons of wasted effort every year.

They also share a few outlandish marketing tactics that roofers have actually tried (yes, really) and why you should or shouldn’t try them yourself.

If you’ve ever wondered what really works in roofing marketing and what’s just hype. This episode will save you time, money, and headaches.

What You’ll Learn

✔️ 12 common roofing marketing myths — debunked

✔️ Which tactics are worth your budget (and which to skip)

✔️ Why “more leads” isn’t always the answer

✔️ How to build trust before you even show up for an estimate

✔️ The right way to use ads, SEO, and social media together

✔️ Why your brand — not your logo — is your greatest asset

Timestamps

00:00 Intro – Coleman & Elizabeth set the stage

01:50 Myth #1

04:10 Myth #2

06:25 Myth #3

08:45 Myth #4

11:20 Myth #5

13:30 Myth #6

15:45 Myth #7

17:50 Myth #8

19:30 Myth #9

21:00 Myth #10

23:10 Myth #11

25:00 Myth #12

27:15 The most outlandish marketing tactics we’ve seen

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In this throwback episode, Joseph Hughes, Founder and Visionary of Contractor Dynamics, breaks down a step-by-step plan for marketing your roofing company in 2025.

Whether you’re new to the roofing industry or already a market leader, this video will help you gain clarity, control, and confidence in your marketing.

Joe reveals why simply paying an agency no longer works, the nine essential things roofing companies must do to win with marketing today, and how to finally take control of your lead flow and growth.

If marketing has ever felt confusing, expensive, or unpredictable, this episode will show you how to turn it into a powerful lever for growth and freedom.

Key Takeaways for Roofing Company Owners

✔️ Why “paying your way out” of marketing doesn’t work anymore

✔️ How to become the general contractor (GC) of your own marketing

✔️ The power of showing more faces on video

✔️ How to build a trusted roofing brand and stay top of mind

✔️ Where to shift your ad budget in 2025 for better ROI

✔️ How to track and measure what’s really working

✔️ The importance of long-term nurturing for future sales

Timestamps

00:00 Intro – The frustration most roofers feel with marketing

02:15 The myth of outsourcing all your marketing

05:20 Becoming the GC of your own marketing

09:10 Building your roofing brand in 2025

12:40 Why showing faces on video builds trust

16:15 How to reallocate your ad budget for better results

19:30 Tracking results and nurturing long-term leads

22:00 How Contractor Dynamics helps roofing companies win

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In this throwback training of the Nailed It Podcast, host Joseph Hughes breaks down how contractors can win with content marketing — even if you’re just getting started or feel stuck.

Most roofing and contracting companies know content is important but struggle with consistency, ideas, or confidence in front of the camera. In this episode, Joseph shares a proven framework that helps contractors overcome those challenges, build trust with their audience, and generate predictable growth.

Whether you’re a roofing company owner doing $3M+ in revenue or just looking to level up your marketing, this session will give you practical steps to build your brand and stand out in your market.

Key Takeaways for Roofing & Contracting Companies

✔️ Why content marketing is the #1 growth lever for contractors today

✔️ How to create content that attracts your ideal customers

✔️ The system for producing consistent videos without burning out

✔️ How contractors can become “5 Mile Famous” in their local markets

✔️ Simple ways to repurpose content for maximum visibility

Timestamps

00:45 Why roofing companies struggle with consistency

03:10 How to plan content that builds momentum

06:25 Simple ways to stay consistent

08:45 Final advice for roofing business owners

Connect with Contractor Dynamics

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#contractormarketing #roofingbusiness

#contentmarketing #roofingcompanyowners

#roofingcontractors #roofinggrowth

#constructionmarketing #contractordynamics

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In this episode of the Roofing Success Podcast, Joseph Hughes of Contractor Dynamics joins host Jim Aline to unpack the single biggest marketing mistake roofing companies continue to make — and how to fix it.

If you are a roofing company owner who feels like marketing is a gamble, this conversation is for you. We dive deep into what’s really holding most roofing companies back from predictable growth, how to measure the right marketing metrics, and how to build a team that generates results you can count on.

Whether you’re running $3M+ in revenue or just starting to scale, you’ll discover the practical steps to take control of your marketing, eliminate wasted spend, and grow your business with confidence.

Key Takeaways for Roofing Company Owners

✔️ The #1 marketing mistake roofing companies make

✔️ How to measure the right numbers (CPL, CPA, CLTV, CAC)

✔️ Why you need to “GC” your own marketing before outsourcing

✔️ How to build the right internal marketing role for your company

✔️ Which marketing channels to prioritize at each stage of growth

✔️ Real case study: cutting wasted spend on Google Ads

Timestamps

00:00 Intro – Why most roofing marketing fails

06:15 The biggest mistake roofing companies make

12:30 How to measure marketing ROI

19:45 Building your marketing scorecard

27:30 In-house marketing coordinator vs owner-led marketing

34:50 Case study: Wasted Google Ads spend in Orlando

42:10 Which channels to focus on (startup, scale, sustain)

50:00 Hiring the right marketing role (pay ranges + expectations)

56:00 Final advice for roofing company owners

Connect with Contractor Dynamics

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#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingcontractors #roofingleads #businessgrowth #roofingindustry #roofingcompanyowners #entrepreneurship

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In this episode of the Nailed It Podcast, host Joseph Hughes sits down with Claudio Vilas, founder of Roofing Biz Broker, to uncover the biggest mistake roofing company owners make when preparing to sell their business and how to avoid it.

If you are a roofing company owner who has ever thought about selling your business, or even just preparing it for future growth, this conversation is essential. Claudio shares what buyers are really looking for, why some companies struggle to get offers, and the steps you can take now to increase the value of your roofing business.

Whether you are planning to sell in the next year or simply want to build an exit-ready company, this episode will give you practical insights to maximize value, avoid costly mistakes, and position your roofing company for long-term success.

Key Takeaways for Roofing Company Owners

✔️ The #1 mistake roofing company owners make before selling

✔️ What buyers actually look for in a roofing company

✔️ How to increase the value of your business starting today

✔️ Why building systems and processes boosts your exit potential

✔️ When to start preparing your roofing company for sale

✔️ Common pitfalls that can cost you thousands at the closing table

Timestamps

00:00 Introduction to Claudio Vilas and Roofing Biz Broker

06:15 The #1 thing roofing company owners overlook before selling

14:30 How to build value in your roofing company today

22:00 What buyers are really looking for in an acquisition

33:45 Why systems and processes are critical for a successful exit

41:20 Common mistakes roofing company owners make when selling

52:00 Final advice on preparing your roofing company for the future

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#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #sellmybusiness #roofingcompanyowners #entrepreneurship #roofingindustry

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In this throwback episode, Joe sits down with Tom Reber, contractor, coach, and founder of The Contractor Fight, to share proven strategies for building and growing a successful contracting and roofing company.

Tom has decades of experience helping contractors eliminate confusion, simplify their marketing, and create predictable growth. In this episode, he breaks down the mindset, leadership, and marketing strategies that separate struggling businesses from those that scale profitably.

If you are a roofing company owner or contractor looking for a clear plan to grow, this episode is packed with practical, no-fluff insights you can put into action today.

Key Takeaways for Roofing Company and Contractor Leaders

✔️ The number one marketing mistake that costs roofing companies thousands

✔️ Why clarity and tracking are essential to growth

✔️ How to position your business as the go-to choice in your market

✔️ Leadership strategies that create accountability and momentum

✔️ The importance of knowing your numbers and margins

✔️ How to avoid burnout by building the right systems

✔️ Why self-awareness and mindset are the ultimate growth multipliers

Timestamps

00:00 Introduction to Tom Reber and The Contractor Fight

06:15 The number one marketing mistake roofing companies make

13:40 How to clarify your strategy and eliminate wasted spend

21:05 Building systems that make your business scalable

29:50 Why leadership and culture drive marketing success

38:10 Tracking numbers that matter for predictable growth

45:20 Marketing as an investment, not an expense

52:40 Tom’s final advice for roofing and contracting business owners

Connect with Contractor Dynamics

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Connect with Tom Reber and The Contractor Fight

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#roofingcompany #contractors #contractingbusiness #marketingstrategy #businessgrowth #entrepreneurship #leadership #contractordynamics #tomreber #thecontractorfight

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In this episode of the Nailed It Podcast, Elizabeth Lytle sits down with Joe Scardino to uncover how Bain’s Roofing went from marketing chaos to marketing confidence by tracking every lead source and cutting wasted spend.

Joe reveals how a lack of tracking was draining their budget and how implementing a custom dashboard allowed them to see what was actually driving revenue. With this clarity, they shut off poor-performing channels and focused on Facebook and Instagram campaigns targeting high-value gated neighborhoods—leading to faster growth, better margins, and less stress.

If you are a roofing company owner who feels like marketing is gambling, this episode will give you the clarity and confidence to take control of your growth.

Key Takeaways for Roofing Company Owners

✔️ Why most roofing companies overspend on untracked marketing

✔️How UTM tracking and a custom dashboard changed everything

✔️Which marketing channels delivered the highest ROI

✔️The mindset shift from chasing leads to tracking results

✔️How to cut waste and scale with confidence

Timestamps

01:15 Why most roofing companies waste marketing dollars

06:20 The turning point: How Bain’s Roofing discovered their tracking gaps

11:00 How untracked marketing wastes money

18:30 Using UTM tracking for better insights

24:15 The gated community targeting strategy that boosted ROI

27:00 Cutting low-ROI marketing channels without fear

34:30 Final advice for roofing company owners

Connect with Contractor Dynamics

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Connect with Joe Scardino (Bains Roofing)

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#roofingcompany #marketingstrategy #contractordynamics #naileditpodcast #facebookads #instagramads #roofingmarketing #leadgeneration #businessgrowth #marketingroi

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In this throwback episode, we sit down with Chadd Wright, former Navy SEAL, ultra-endurance athlete, and leadership coach, to reveal how mastering your mind can transform the way you lead your roofing company or contracting business.

Chadd shares the mental frameworks, spoken-word discipline, and leadership strategies that help business owners overcome limiting beliefs, develop resilience, and create teams that drive long-term success.

If you are a roofing company owner, contractor, or home service entrepreneur looking to strengthen your mindset, inspire your team, and build a thriving business that runs without constant firefighting, this episode is your blueprint.

Key Takeaways for Roofing Company & Contractor Leaders

✔️ Master the power of your thoughts and words

✔️ Why negative self-talk destroys growth potential

✔️ How to protect your mind from toxic inputs

✔️ Building a culture of accountability and trust

✔️ The connection between mindset and predictable revenue

✔️ Why doing hard things creates business resilience

✔️ Strategies to push through tough business seasons

✔️ The leadership mindset shift that changes everything

Timestamps

00:00 Intro and Chadd’s path from Navy SEAL to leadership mentor

05:40 How mastering your mind transforms roofing company leadership

12:15 Eliminating negative self-talk and toxic influences

20:30 The cost of mediocrity in your contracting business

28:00 Building a high-performing team in the trades

35:45 Why resilience matters in business growth

43:10 Harnessing spoken words for leadership impact

49:20 Applying the One Mile Out mindset to business goals

55:15 Investing in your leadership team for scale

1:00:30 Final advice for roofing and contracting leaders

Connect with Contractor Dynamics

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Connect with Chadd Wright and 3 of 7 Project

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#throwback #chaddwright #masteryourmind #roofingcompany #contractorleadership #businessgrowth #contractordynamics #entrepreneurship #mindset #homeservicebusiness