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In this episode of the Nailed It Podcast, Elizabeth Lytle sits down with Joe Scardino to uncover how Bain’s Roofing went from marketing chaos to marketing confidence by tracking every lead source and cutting wasted spend.

Joe reveals how a lack of tracking was draining their budget and how implementing a custom dashboard allowed them to see what was actually driving revenue. With this clarity, they shut off poor-performing channels and focused on Facebook and Instagram campaigns targeting high-value gated neighborhoods—leading to faster growth, better margins, and less stress.

If you are a roofing company owner who feels like marketing is gambling, this episode will give you the clarity and confidence to take control of your growth.

Key Takeaways for Roofing Company Owners

✔️ Why most roofing companies overspend on untracked marketing

✔️How UTM tracking and a custom dashboard changed everything

✔️Which marketing channels delivered the highest ROI

✔️The mindset shift from chasing leads to tracking results

✔️How to cut waste and scale with confidence

Timestamps

01:15 Why most roofing companies waste marketing dollars

06:20 The turning point: How Bain’s Roofing discovered their tracking gaps

11:00 How untracked marketing wastes money

18:30 Using UTM tracking for better insights

24:15 The gated community targeting strategy that boosted ROI

27:00 Cutting low-ROI marketing channels without fear

34:30 Final advice for roofing company owners

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Connect with Joe Scardino (Bains Roofing)

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