Want us to help you generate consistent, inbound appointments? Book a call with our team.

Join host Elizabeth Lytle on The Nailed It! Show as she sits down with Mike Goldenstein of Roofle to discuss how roofing companies can leverage technology, AI, and marketing tools to grow their businesses while staying authentic and human. Mike shares actionable insights for roofing contractors at every stage, whether you are just getting started or a seasoned pro looking to streamline and scale.

They dive into how AI and automation can improve efficiency, the importance of transparency and trust, and why roofing contractors should focus on doing one thing really well before adding more. If you want to grow your roofing company without losing your personal touch, this episode is for you!

Key Takeaways:

🔹 How AI and automation are transforming the roofing industry

🔹 Why transparency builds trust and drives referrals

🔹 Tips for roofing contractors who feel overwhelmed by digital tools

🔹 How to introduce younger generations and new tech into your roofing business

🔹 Why “picking one thing and doing it well” is critical for growth

Key Timestamps:

00:00 – Introduction and Mike Goldenstein’s background

06:40 – The power of automation and where to start

16:15 – How to build trust through transparency with clients

26:10 – Advice for new roofing contractors starting out today

35:50 – How to overcome overwhelm with digital tools

43:30 – Why roofing contractors should focus on one strategy at a time

44:50 – How to embrace mistakes and turn them into opportunities

51:10 – Closing thoughts and how to connect with Mike and Roofle

Connect with Contractor Dynamics:

➡️ Website: https://www.contractordynamics.com/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

Connect with Mike Goldenstein & Roofle:

➡️ Website: https://www.roofle.com/

➡️ LinkedIn: https://www.linkedin.com/company/roofle/

#RoofingBusiness #ContractorSuccess #RoofingMarketing #RoofingTechnology #AIForContractors #TransparencyInBusiness #RoofingCompany #DigitalMarketing

Want us to help you generate consistent, inbound appointments? Book a call with our team.

Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deploy proven strategies nationwide. If you want to stop wasting marketing dollars and start owning your market, this is for you!

Key Takeaways:

✅ Optimize your existing ad spend to perform like 5x the budget

✅ Reallocate budget from expensive Google Ads to cost-effective Meta Ads

✅ Build a weekly marketing meeting routine to track performance & plan ahead

✅ Use data dashboards and scorecards to spot issues and improve campaigns

✅ Benefit from shared insights across 120+ roofing companies nationwide

✅ Access expert coaching and unlimited support to solve marketing challenges

✅ Conduct quarterly strategy reviews for continuous ROI growthKey Timestamps6:57- Campaign optimization and budget reallocation strategy7:48- Building a weekly marketing meeting cadence9:31- How we leverage insights from 120+ roofing clients nationwide10:23- Quarterly reviews to track ROI and improve marketing effortsConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website⁠

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingMarketing #MetaAds #GoogleAds #LeadGeneration #RoofingLeads #MarketingStrategy #RoofingBusiness #ContractorMarketing #DigitalMarketing #MarketingROI

Looking to get higher quality leads and solve your marketing problem? Book a call with our team.

It's not your Facebook ads. It's not the market. It's not even your agency.

The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.

In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.

If you want predictability, growth, and freedom — it starts with understanding this truth.

Key Takeaways:

⚠️ Why most roofing companies are stuck in “random acts of marketing”

📣 The 3 pillars of a consistent lead machine

🎯 Why brand awareness matters more than ever in 2025

🔁 How to retarget and nurture leads like the big brands do

💥 The compound effect of doing the right things daily

Key Timestamps:

00:24 – Why most roofing companies don’t have a real marketing strategy

01:04 – The #1 thing you need for consistent results: brand awareness

02:08 – Daily lead generation tactics to build momentum

03:42 – Retargeting and nurturing: how to convert more leads without more spend

Connect with Joseph Hughes & Contractor Dynamics:

➡️ ⁠Website

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingMarketing #ContractorMarketing #LeadGeneration #RoofingBusiness #Retargeting #MarketingSystems #RoofingCompanyGrowth