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In this fun and eye-opening episode, Coleman and Elizabeth from Contractor Dynamics tackle 12 of the biggest myths and misconceptions in roofing marketing, the kind that cost roofing company owners thousands of dollars and tons of wasted effort every year.

They also share a few outlandish marketing tactics that roofers have actually tried (yes, really) and why you should or shouldn’t try them yourself.

If you’ve ever wondered what really works in roofing marketing and what’s just hype. This episode will save you time, money, and headaches.

What You’ll Learn

✔️ 12 common roofing marketing myths — debunked

✔️ Which tactics are worth your budget (and which to skip)

✔️ Why “more leads” isn’t always the answer

✔️ How to build trust before you even show up for an estimate

✔️ The right way to use ads, SEO, and social media together

✔️ Why your brand — not your logo — is your greatest asset

Timestamps

00:00 Intro – Coleman & Elizabeth set the stage

01:50 Myth #1

04:10 Myth #2

06:25 Myth #3

08:45 Myth #4

11:20 Myth #5

13:30 Myth #6

15:45 Myth #7

17:50 Myth #8

19:30 Myth #9

21:00 Myth #10

23:10 Myth #11

25:00 Myth #12

27:15 The most outlandish marketing tactics we’ve seen

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Want us to help you generate consistent, inbound appointments? Book a call with our team

In this throwback episode, Joseph Hughes, Founder and Visionary of Contractor Dynamics, breaks down a step-by-step plan for marketing your roofing company in 2025.

Whether you’re new to the roofing industry or already a market leader, this video will help you gain clarity, control, and confidence in your marketing.

Joe reveals why simply paying an agency no longer works, the nine essential things roofing companies must do to win with marketing today, and how to finally take control of your lead flow and growth.

If marketing has ever felt confusing, expensive, or unpredictable, this episode will show you how to turn it into a powerful lever for growth and freedom.

Key Takeaways for Roofing Company Owners

✔️ Why “paying your way out” of marketing doesn’t work anymore

✔️ How to become the general contractor (GC) of your own marketing

✔️ The power of showing more faces on video

✔️ How to build a trusted roofing brand and stay top of mind

✔️ Where to shift your ad budget in 2025 for better ROI

✔️ How to track and measure what’s really working

✔️ The importance of long-term nurturing for future sales

Timestamps

00:00 Intro – The frustration most roofers feel with marketing

02:15 The myth of outsourcing all your marketing

05:20 Becoming the GC of your own marketing

09:10 Building your roofing brand in 2025

12:40 Why showing faces on video builds trust

16:15 How to reallocate your ad budget for better results

19:30 Tracking results and nurturing long-term leads

22:00 How Contractor Dynamics helps roofing companies win

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Want us to help you generate consistent, inbound appointments? Book a call with our team.

In this throwback training of the Nailed It Podcast, host Joseph Hughes breaks down how contractors can win with content marketing — even if you’re just getting started or feel stuck.

Most roofing and contracting companies know content is important but struggle with consistency, ideas, or confidence in front of the camera. In this episode, Joseph shares a proven framework that helps contractors overcome those challenges, build trust with their audience, and generate predictable growth.

Whether you’re a roofing company owner doing $3M+ in revenue or just looking to level up your marketing, this session will give you practical steps to build your brand and stand out in your market.

Key Takeaways for Roofing & Contracting Companies

✔️ Why content marketing is the #1 growth lever for contractors today

✔️ How to create content that attracts your ideal customers

✔️ The system for producing consistent videos without burning out

✔️ How contractors can become “5 Mile Famous” in their local markets

✔️ Simple ways to repurpose content for maximum visibility

Timestamps

00:45 Why roofing companies struggle with consistency

03:10 How to plan content that builds momentum

06:25 Simple ways to stay consistent

08:45 Final advice for roofing business owners

Connect with Contractor Dynamics

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#contentmarketing #roofingcompanyowners

#roofingcontractors #roofinggrowth

#constructionmarketing #contractordynamics