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Often, we see editing in isolation from the creative process.

In fact, many creatives don’t realise that editing is not an optional step, and miss it.

The consequences of weak editing or missing it altogether are never obvious.

When our photos don’t stand out, we are unable to create a brand’s style or don’t see progress in winning clients - we think of everything except editing. The role of editing and how it might be holding us back is not something that comes to us.

This week on the podcast, the queen of editing, Roberta Dall'Alba, shares powerful editing tips, but also how to use them to grow your business.

She shares the direct link between editing and business growth, an efficient editing workflow that saves time, pros and cons of different Lightroom versions, the power of AI in editing, bringing storytelling to editing, and much more.

This isn’t just a masterclass in post-processing but a mindset shift to edit like a true Creative.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/120-photo-editing-tips-to-elevate-your-photography-grow-your-business-with-roberta-dallalba-part-1

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Lightroom course link: https://robertadallalba.com/lightroomtransforms

Use Discount code for 10% off: FOODLENS10

Mini-course: A guide to diversifying your photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

Free work or working in exchange for anything except $$$ isn’t a NO-NO.

In fact, it can be a big fat “YES” too.

I share how to easily decide when to work for free. After endless mistakes & many lessons learnt, I’ve created a decision-making process for offers to work for free or in exchange for products.

I’ve created a simple way to quickly decide whether an opportunity without monetary compensation is worth taking on or not. In this episode, I share exactly how to make that decision in minutes and free yourself from doubt, frustration, and being taken for a ride.

Working for free can be powerful, very high-value, and catapult your business - but only when you do it on your own terms.

This episode will show you exactly how to make a quick decision with complete confidence - a decision that will leave you joyful, satisfied, profitable, and creative, in spite of not being paid in cash.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/119-work-for-free-here-s-how-to-decide-when-it-s-worth-it

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your photography business

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

Love the episode? Send me a text & tell me.

If we send our rates and the client ghosts us, we blame ourselves for being too expensive.

If we don’t send our rates, but request more information and then the client ghosts us, we blame ourselves for sabotaging the opportunity.

If we send our rates and the conversation moves further, we think it’s sheer luck.

We are forever living in this debate between yes and no, sending or not sending, overcharging or undercharging.. Ughhh!

The loop of doubt and insecurity continues.

The truth is that this loop exists because we are missing an essential part of the business - boundaries.

Boundaries and rules for the way we do things.

In fancy words, a sales process.

As we continue our mindblowing series with Candice Ward, a food photographer with a background in corporate sales, she talks about the absolute necessity of having a sales process in place.

She shares the essential steps in a sales process, transitioning from pitching to closing the deals, the best way to handle objections, using a sales process to position yourself as a premium service.. and so much more.

Having a sales process in place gives us the highest level of clarity, and when we have clarity, the client has clarity. .. because it comes through in everything we do and say.

If you’ve felt shaky sending out your rates, been unsure about how to proceed with a project, negotiate, or clear objections - having a sales process in place is your answer.

Read more at https://myfoodlens.com

Follow Dyutima on Instagram at https://www.instagram.com/dyutima_myfoodlens/

Show notes available at https://www.myfoodlens.com/blog/118-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-3

Have a question? Submit it as a voice note to be featured on the My Food Lens Podcast HERE

Mini-course: A guide to diversifying your photography business

Pitch to profit playbook - https://candiceward.mykajabi.com/playbook

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling