Hallowood Media, a relatively obscure label, is signing ImOliver, the top user of the AI music generation platform Suno. This move has sparked debate, as it raises questions about the value of AI-generated music versus human creativity. Suno allows users to create full songs from text prompts, making it easy for those without traditional musical skills to produce listenable music. While “I’m Oliver” has amassed over 3 million streams, critics argue that signing an AI music user overlooks real artists and dilutes emotional depth in music. Supporters contend that writing effective prompts and assembling tracks still require a unique, if nascent, skill set. The discussion reflects a broader conversation about AI as a tool in music production, its role in songwriting, and the nature of audience engagement, with some seeing it as a valuable step in the creative process and others labeling it as a passing novelty comparable to the short-lived NFT hype.

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Music Marketer Matt Bacon talks with longtime friend Scotty Heath of Tankcrimes Records about his journey through underground music and the evolution of his DIY label. Scotty shares his early influences, from discovering punk at a Rancid show to immersing himself in San Francisco’s vibrant DIY scene. He recounts how his entrepreneurial spirit and experience at grassroots shows led to launching Tankcrimes, which has grown from selling seven-inches out of a shopping cart to running a full-fledged label. They discuss how the changing economy and digital landscape have transformed the way independent artists and labels promote themselves, emphasizing the role of direct-to-fan engagement and sustainability. Scotty also reflects on the future of DIY, staying authentic, and maintaining mental health in a digital age, while continuing to build a label rooted in community, passion, and perseverance.

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Andrew Southworth, Matt Bacon, Dustin Boyer, and Jesse Cannon discuss the growing trend of artists pulling their music from Spotify due to concerns over ethical practices and poor compensation, sparked in part by King Gizzard and the Lizard Wizard's departure from the platform. The conversation quickly expands into a broader critique of streaming economics, label contracts, undervalued digital services, and the challenges of artist sustainability in a capitalist system. Later, Matt interviews Scotty from Tankcrimes Records about his journey from DIY punk shows in San Francisco to running a successful indie label. Their discussion highlights the realities of music entrepreneurship, artist development on a budget, and the balance between artistic integrity and market strategies. Overall, the episode provides an insightful look at the mechanics of the modern music industry from both creative and business perspectives.

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